Senior Marketing Executive

PCA Group Sdn. Bhd.; Nilai; On-site; MYR 60,000 - 80,000; Full time

Job summary

A global manufacturing company seeks a marketing professional to drive strategies for market expansion. Responsibilities include executing multi-channel marketing campaigns and conducting market research. The ideal candidate has a degree in marketing and at least 3 years of experience. Strong leadership skills are crucial, along with proficiency in English; Mandarin is a plus. The role requires travel, which means candidates must possess their own transport.

Qualifications

• At least 3 years of solid marketing experience is a MUST.
• Strong business acumen with sensitivity to market trends.
• Dynamic and results-oriented; good leadership and management skills.

Responsibilities

• Develop and execute multi-channel marketing strategies.
• Lead planning and execution of marketing campaigns.
• Conduct market research and customer insights.
• Track, analyze, and report marketing performance.

Skills

Marketing strategy development

Data-driven campaigns

Market analysis

Leadership skills

Stakeholder management

Fluent English

Mandarin (advantage)

Education

Diploma or Degree in Marketing or related fields

Job description

Overview

Factories in Malaysia, China, India, Mexico, South Africa. Export to 105 countries around the world. Global MNCs customers in Petrol Retail, Automotive, Quick Service Restaurants, Health & Beauty, and Telecommunication.

The Job

Drive global marketing strategies to expand into new markets, regions, and customer segments, including support for new product introductions

Strengthen brand visibility and market presence through data-driven campaigns, customer insights, and continuous refinement aligned with customer needs

Identify and assess new market opportunities, including market entry strategies and growth potential

Responsibilities

• Develop and execute integrated multi-channel marketing strategies (digital, social media, PR, exhibitions, roadshows, events, email marketing) to support business growth
• Lead the planning and execution of marketing campaigns, working closely with operations teams, agencies, and designers to develop effective sales tools and promotions
• Conduct market research, competitor analysis, and customer insights to support positioning and messaging
• Track, analyse, and report marketing performance, including campaign effectiveness, sales impact, and ROI

The Candidate

• Diploma or Degree in Marketing, Business, Mass Communications, Advertising, Business Administration, or related disciplines
• At least 3 years of solid marketing experience is a MUST
• Strong business acumen with high sensitivity to market trends and customer behaviour
• Dynamic, results-oriented, with good leadership and stakeholder management skills
• Computer literate with good spoken and written English; Mandarin is an added advantage
• Possess own transport and willing to travel outstation