Senior Marketing Executive (Event & Social Media)

ZOOMLION HEAVY INDUSTRY (MALAYSIA) SDN. BHD; Shah Alam; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading heavy industry company in Malaysia is seeking a Senior Marketing Executive to enhance brand visibility and drive revenue growth. This role involves developing marketing strategies, analyzing market trends, and managing advertising campaigns. The ideal candidate should have a Bachelor's degree in Marketing or a related field, with 4-5 years of experience in a senior marketing role and proficiency in Chinese. The position offers the opportunity to collaborate with various departments and align local marketing efforts with business objectives.

Qualifications

• Experience in marketing, preferably in a senior role (4-5 years).
• Must be able to converse and read Chinese for report writing.
• Proven track record of successful marketing campaigns.
• Strong understanding of market research and data analysis.
• Excellent communication and interpersonal skills.
• Ability to multitask and manage various projects simultaneously.

Responsibilities

• Develop and implement marketing strategies to achieve business goals.
• Conduct market research and analyze consumer behavior for marketing campaigns.
• Design and oversee advertising campaigns across multiple channels.
• Collaborate with HQ to ensure cohesive branding.
• Monitor and report on the effectiveness of marketing campaigns.
• Manage marketing budget and ensure cost-effective use of resources.

Skills

Digital Marketing

SEO/SEM

Content Creation

Brand Management

Google Analytics

Project Management

Market Research

CRM Software

Copywriting

Education

Bachelor's degree in Marketing, Business, or a related field

Job description

As a Senior Marketing Executive, you will be the person‑in‑charge in developing and implementing comprehensive marketing plans that enhance brand visibility and drive revenue growth in Malaysia. You will analyze market trends, design campaigns, and work closely with various departments to ensure alignment with business objectives.

Responsibilities

• Develop and implement marketing strategies to achieve business goals.
• Conduct market research and analyze consumer behavior to inform marketing campaigns.
• Design and oversee advertising campaigns across multiple channels.
• Collaborate with HQ and align with local marketing needs to ensure cohesive branding.
• Monitor and report on the effectiveness of marketing campaigns.
• Manage the marketing budget and ensure cost‑effective use of resources.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Must be able to converse and read Chinese as this role need to write report in Chinese.
• At least 4-5 years of experience in marketing, preferably in a senior role.
• Proven track record of successful marketing campaigns.
• Strong understanding of market research and data analysis.
• Excellent communication and interpersonal skills.
• Ability to multitask and manage various projects simultaneously.

Skills

• Digital Marketing
• SEO/SEM
• Content Creation
• Brand Management
• Google Analytics
• Project Management
• Market Research
• CRM Software
• Copywriting

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What’s your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years’ experience do you have as an Event Marketing Executive?
• How many years of digital marketing experience do you have?
• Which of the following languages are you fluent in?