Senior Marketing Executive

Reeracoen Recruitment; Malaysia; On-site; MYR 60,000 - 80,000; Full time

Job summary

A multinational recruitment firm in Malaysia is looking for a Marketing Specialist to lead and develop innovative marketing campaigns for automotive glass products. The role involves digital marketing strategies, managing relationships, and collaborating with sales teams. Ideal candidates will have a Bachelor's degree in Marketing, at least 3 years of experience, and proficiency with marketing tools. This position offers opportunities for travel and professional growth.

Qualifications

• Minimum 3 years of marketing experience required.
• Strong knowledge of digital marketing strategies essential.
• Analytical mindset to interpret marketing data and trends.

Responsibilities

• Plan and implement marketing campaigns for automotive glass products.
• Lead digital marketing activities to boost brand visibility.
• Collaborate with sales teams to align marketing strategies.

Skills

Digital marketing

Branding

Customer engagement

Communication

Organizational skills

Project management

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

MS Office

Canva

Adobe Creative Suite

Digital marketing platforms

Job description

Responsibilities

• Plan, develop, and implement marketing campaigns to promote automotive glass products and services.
• Drive brand positioning across OEM, OES, and aftermarket channels.
• Develop and manage marketing materials, including merchandising tools, presentations, and digital content.
• Manage customer and public inquiries professionally to maintain strong relationships.
• Lead digital marketing activities (social media, website, SEO/SEM, email campaigns) to boost brand visibility and engagement.
• Strategically plan and lead trade shows, exhibitions, roadshows, and promotional activities to directly engage dealers, workshops, distributors, insurers, and end users.
• Prepare weekly and monthly reports on marketing performance, campaigns, and insights recommendations.
• Collaborate with sales teams to align marketing strategies with business objectives.
• Negotiate and manage agencies, vendors, and media partners to ensure high-quality campaign execution.
• Propose and prepare yearly marketing budget and budget tracking report.

Qualifications

• Requirement
  • Bachelor’s degree in Marketing, Communications, or a related field.
  • At least 3 years of marketing experience.
  • Strong knowledge of digital marketing, branding, and customer engagement strategies.
  • Proficiency in MS Office, Canva/Adobe Creative Suite, and digital marketing platforms.
  • Excellent communication, organizational, and project management skills.
  • Ability to work independently while leading and mentoring junior team members.
  • Willingness to travel for dealer visits, events, and exhibitions.
  • Analytical mindset with ability to interpret marketing data and trends.
  • Knowledge or interest in the automotive glass / automotive parts industry is an added advantage.
• Other Language – Malay, English