Senior Marketing Executive

Zhou Management; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading hospitality management firm in Kuala Lumpur is seeking a Marketing Coordinator to enhance brand awareness and oversee the ZHOU Loyalty Programme. The role requires a Bachelor's degree in Marketing or Business along with experience in the hospitality industry. Responsibilities include developing marketing strategies, managing partnerships, and executing promotional activities. Strong organizational and communication skills are essential. This position offers an opportunity to be part of a dynamic team in a growing company.

Qualifications

• Bachelor's degree in Marketing, Business, or equivalent work experience.
• Experience in the hospitality or restaurant industry.
• Knowledge of F&B marketing compliance standards.
• Familiarity with sustainable sourcing practices.

Responsibilities

• Collaborate with marketing manager to enhance brand awareness.
• Oversee implementation of the ZHOU Loyalty Programme.
• Develop a comprehensive marketing communications plan.
• Identify partnership and advertising opportunities.
• Spearhead promotional activities to drive footfall.

Skills

Excellent organizational and time management abilities

Strong communication skills, both written and verbal

Ability to work independently

Team collaboration

Education

Bachelor's degree in Marketing, Business, or related field

Job description

Responsibilities:

Collaborate with the marketing manager and team to ensure brand awareness is consistently increased.

Embed the brand and its values into the fabric of the business, ensuring alignment across all operations.

Oversee the implementation and continuous improvement of the ZHOU Loyalty Programme to drive customer retention and engagement.

Develop a comprehensive marketing communications plan encompassing strategy, goals, budget allocation, and tactical execution.

Ensure all marketing efforts align with overarching business objectives.

Identify and evaluate partnership, sponsorship, and advertising opportunities to enhance brand visibility and reach.

Establish and nurture relationships with relevant stakeholders for mutually beneficial collaborations.

Commission market research activities to gain insights into consumer preferences, market trends, and competitor strategies.

Spearhead the planning and execution of promotional activities at outlets to drive footfall and sales.

Work closely with contracted brands such as Heineken, Carlsberg, Suntory, etc., to ensure effective collaboration and maximization of brand benefits.

Monitor the performance of beverage contracts and evaluate their effectiveness in meeting business objectives.

Manage stock control of office-based marketing collateral, including uniforms, props, banners, and stationery.

Provide regular reports on the performance of marketing activities, analyzing key metrics against business goals.

Requirement:

Bachelor's degree in Marketing, Business, or related field (or equivalent work experience).

Experience working in the hospitality or restaurant industry.

Knowledge of regulatory requirements and compliance standards related to F&B marketing.

Familiarity with sustainable and ethical sourcing practices in the food and beverage industry.

Excellent organizational and time management abilities.

Strong communication skills, both written and verbal.

Ability to work independently as well as part of a team.