Senior Marketing Executive

Eu Yan Sang (Malaysia); Kuala Lumpur; On-site; MYR 50,000 - 70,000; Full time

Job summary

A leading wellness company in Kuala Lumpur is seeking a Marketing Manager with strategic campaign management skills. You will develop marketing initiatives to enhance brand visibility, supervise media agencies, and create marketing materials across various channels. The ideal candidate has over three years in brand management, strong communication skills in Mandarin, English, and Malay, and proficiency in data analysis and MS Office. This role is essential for driving customer engagement and ensuring compliance with marketing regulations.

Qualifications

• Over 3 years of experience in distribution or brand management, ideally within wellness products.
• Ability to analyze and report on marketing activities, assessing campaign ROI.
• Strong interpersonal and communication skills.

Responsibilities

• Develop and execute strategic marketing campaigns across multiple channels.
• Collaborate with cross-functional teams for campaign execution.
• Engage and supervise media agencies for campaign implementation.
• Suggest tailored marketing materials for sales objectives.
• Create and oversee production of marketing materials.
• Analyze market data for project updates.

Skills

Strategic marketing

Campaign management

Data analysis

Interpersonal communication

Proficiency in Mandarin, English & Malay

Education

Tertiary qualification

Tools

MS Office Suite

Job description

Develop and execute strategic marketing campaigns across multiple channels to enhance brand visibility, customer engagement, and conversion rates.

Collaborate with cross-functional teams to ensure successful campaign execution

Engage and supervise media agencies to effectively implement media campaigns that facilitate the successful launch of projects.

Suggest tailored marketing materials that align with the sales team's objectives and drive customer engagement.

Create and oversee the production of diverse marketing materials, including email and social media content, and manage the creation and design of ads, copy, and other marketing content.

Collect, analyze, and apply market data to current projects, providing regular project status updates with performance metrics.

Oversee marketing budgets, ensuring cost-effective use of resources, and negotiate advertising contracts.

Responsible for regulatory relationship & compliance where product & Promotion are concerned such as KKLIU, MAL, KPDNK.

Job Responsibilities

• Develop and execute strategic marketing campaigns across multiple channels to enhance brand visibility, customer engagement, and conversion rates.
• Collaborate with cross-functional teams to ensure successful campaign execution
• Engage and supervise media agencies to effectively implement media campaigns that facilitate the successful launch of projects.
• Suggest tailored marketing materials that align with the sales team's objectives and drive customer engagement.
• Create and oversee the production of diverse marketing materials, including email and social media content, and manage the creation and design of ads, copy, and other marketing content.
• Collect, analyze, and apply market data to current projects, providing regular project status updates with performance metrics.
• Oversee marketing budgets, ensuring cost-effective use of resources, and negotiate advertising contracts.
• Responsible for regulatory relationship & compliance where product & Promotion are concerned such as KKLIU, MAL, KPDNK.

Job Requirements

• Possess a tertiary qualification or a combination of relevant work experience suitable for meeting job expectations.
• More than (3) years of experience in distribution or brand management, ideally within the wellness product .
• Experienced in analyzing and reporting on marketing activities, especially in assessing campaign ROI and lead nurturing effectiveness.
• Strong interpersonal, verbal and written communication skills to drive tasks to completion.
• Maintain positive and professional attitude to adapt well in a fast-paced, growing business environment.
• Proficient in MS Office suite..
• Excellent communications skills (written and oral). Required language(s): Mandarin, English & Malay, languages due to communications, documentations, reporting and business needs.