Senior Marketing Executive

Cortina Watch; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A luxury watch retailer in Kuala Lumpur is seeking a marketing professional with a strong background in CRM management and customer engagement strategies. The ideal candidate will have at least 3 years of experience in marketing roles, a Bachelor's Degree in Mass Communications or Marketing, and an understanding of the luxury retail market. Responsibilities include analyzing customer journeys, planning events, and implementing loyalty programs. Fluency in English is required, with an advantage for Mandarin and Bahasa Melayu speakers.

Qualifications

• Minimum 3 years of work experience in CRM and/or marketing roles.
• Strong knowledge of market trends and tech-savvy.
• Excellent written and verbal communication in English.

Responsibilities

• Analyze customer journey to identify touchpoints for improvement.
• Create and implement communication strategies to engage customers.
• Plan and execute events and experiences for brand perception.
• Implement and manage customer loyalty programs.

Skills

CRM management

Content creation

Data analysis

Communication skills

Event planning

Education

Bachelor's Degree in Mass Communications or Marketing

Tools

CRM tools

Job description

Job Scope:

1. Customer Journey Mapping:

• Analyze and understand the customer journey to identify touchpoints for improvement.
• Develop comprehensive customer journey maps to enhance overall experience.

2. Brand Experience Strategy:

• Contribute to the development of a brand experience strategy aligned with the company’s vision.
• Implement initiatives to strengthen the emotional connection between the brand and customers.

3. Communication and Engagement:

• Create engaging content and messaging that resonates with the target audience.
• Develop and implement communication strategies to enhance customer engagement.
• Managing the marketing database and email distribution.
• Drafting marketing materials such as newsletters and posters.
• Create and manage marketing campaigns across various channels, including digital and print.

4. Cross-Functional Collaboration:

• Collaborate with different departments, including sales, operation, customer support, designers, and vendors to ensure a seamless customer experience.

5. Events and Experiences:

• Plan and execute events or experiences that contribute to a positive brand perception.
• Ensure that events align with the overall brand experience, project timeline, and budget.

6. Customer Loyalty Programs:

• Implement and manage customer loyalty programs to retain existing customers and acquire new leads.
• Monitor program effectiveness and suggest improvements.

7. Data Analysis:

• Utilize customer data and analytics tools to gain insights into customer behaviour.
• Make data-driven recommendations for enhancing customer satisfaction.

8. Any ad-hoc task assigned by the Superior.

Job Requirement:

• Must have minimum 3 years of work experience in CRM and/or marketing roles.
• Bachelor's Degree in Mass Communications, Marketing, or any related field.
• Strong knowledge and experience in areas affecting the industry (market trends, tech-savvy, etc.).
• Well-versed with CRM tools.
• Passionate about retail industry and have a good understanding of the (niche) luxury market.
• Skilled in visual content design is an advantage.
• Meticulous and highly attentive to details.
• Independent with ability in multi-tasking.
• Excellent written and verbal communication in the English language. Mandarin and Bahasa Melayu will be an added advantage.

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