Senior Marketing Executive

Tea Garden Management; Johor Bahru; On-site; MYR 150,000 - 200,000; Full time

Job description

CRM Campaigns

• a. Plan and execute data-driven CRM campaigns to enhance customer experience and increase loyalty and membership growth.
• b. Segment customer database based on insights and behavior to deliver targeted messaging.
• c. Propose and support improvements to CRM systems and workflows for better efficiency and tracking.
• d. Monitor campaign performance and make adjustments to optimize CRM ROI.

2. Offline Marketing Campaigns

• a. Work with colleagues to create sizzling seasonal LTO promotions that drive sales and hit those profitability goals.
• b. Partner with branding for tasty creative assets and POSM materials that bring the campaign to life.
• c. Coordinate with operations to make sure every promotional detail is served to perfection.
• d. Maximize on-site customer engagement during events and track the success of each campaign, optimizing for the best response and ROI!

Merchandise Sales

• a. Keep the merchandise sales flowing, ensuring product displays are fresh, promotions are hot, and inventory is stocked just right.
• b. Spice up FMCG sales with exciting incentive programs, teaming up with HR and operations for the perfect blend.
• c. Work with branding to launch new products and make sure they’re seamlessly integrated into the outlet menu.

4. Delivery Platforms

• a. Plan and deliver mouth-watering campaigns across delivery platforms that get customers craving your brand.
• b. Optimize special menu items to boost brand awareness, customer acquisition, and sales.
• c. Dive into campaign performance data and adjust your strategy to ensure your virtual kitchen stays ahead.
• d. Maintain strong ties with platform account managers to keep things running smoothly.

5. Performance Metrics

• a. Your mission? Hit those LTO and FMCG sales targets while driving traffic like a top-tier restaurant.
• b. Maximize profitability through drink sales, LTO/LSM ROI, and CRM efforts. And for dessert, enhance the customer experience (NPS) with targeted CRM initiatives, making sure every diner leaves satisfied and eager to return!

6. Ad-Hoc Tasks & Projects

• a. Step in to handle any unexpected tasks or special projects that come your way.
• b. Think of it as a dash of creativity and problem-solving sprinkled in whenever the kitchen needs a little extra flair!