Senior Marketing Communications Executive

Siemens Mobility; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading healthcare innovation firm in Kuala Lumpur is seeking a Senior Marketing Communications Executive to enhance its brand presence. The role involves creating and executing marketing communications strategies, managing digital content across platforms, and ensuring compliance with healthcare regulations. Candidates should have 3-5 years of relevant experience in marketing, strong storytelling abilities, and fluency in English and Bahasa Malaysia. This position requires a blend of creativity and analytical skills to drive impactful campaigns.

Qualifications

• Minimum 3 – 5 years of experience in marketing communications or digital marketing.
• Strong proficiency in English and Bahasa Malaysia.
• Experience in healthcare or technology industry is a plus.

Responsibilities

• Develop and execute integrated marketing communications strategies.
• Create high-impact digital content for multiple platforms.
• Plan and manage key marketing events and tradeshows.

Skills

Storytelling

Digital marketing expertise

Design sensibilities

Analytical ability

Project management

Education

Bachelor’s degree in Marketing, Communications, PR, or Journalism

Tools

Eloqua

Adobe Creative Suite

Job description

Senior Marketing Communications Executive

492048

Siemens Healthineers

Communications

Join us in pioneering breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

At Siemens Healthineers (SHS), our inspiring and caring environment forms a global community that celebrates diversity and individuality. We encourage you to step beyond your comfort zone, offering resources and flexibility to foster your professional and personal growth, all while valuing your unique contributions.

Apply now for the Senior Marketing Communications Executive position and play a key role in the Malaysia team. You will elevate our brand presence in Malaysia. The ideal candidate combines strong storytelling and digital marketing expertise with excellent design sensibilities and thrives in a fast-paced, matrixed, and highly regulated healthcare environment.

In this role, you will shape both internal and external communications, develop engaging content, execute integrated campaigns, and support business impact through high-quality, compliant, audience-centric communication. The ability to track, analyze, and derive actionable insights from campaigns is essential, as is applying and advising on branding guidelines consistently across all materials and platforms.

Your Role:

Marketing & Brand Communications

• Develop and execute integrated marketing communications strategies to strengthen brand presence.
• Create high-impact digital content for websites, social media, Eloqua landing pages, newsletters, EDMs, brochures, and press materials.
• Ensure strict adherence to Siemens Healthineers Corporate Brand Guidelines across all content and collateral.

Event & Tradeshow Management

• Plan and manage key marketing events, exhibitions, conferences, and third-party tradeshows.
• Coordinate with internal business units, clinical experts, and external partners to ensure seamless execution.
• Support pre-event and post-event communications, lead capture workflows, and reporting.

Digital & Campaign Management

• Plan, design, and execute Eloqua campaigns including segmentation, automation workflows, analytics tracking, and optimization.
• Use analytics tools (Eloqua reporting, social insights, web analytics, etc.) to assess campaign performance.
• Prepare comprehensive post-campaign reports with insights and recommendations.
• Implement SEO-friendly content and social media best practices to increase reach and engagement.

Content Creation & Design

• Produce visually compelling communication materials using Adobe Creative Suite (Illustrator, InDesign, Photoshop, Premiere Pro).
• Ensure all designs are creative and audience-appropriate, and consistent with branding requirements.
• Translate complex medical or technical concepts into clear, accessible messages for diverse audiences
• Support video ideation and editing (advantageous).

Public Relations & Media

• Support PR initiatives including press releases, media outreach, spokesperson preparation, and media monitoring.
• Maintain relationships with key journalists, trade media, and healthcare industry stakeholders.

Internal Communications & Employee Engagement

• Develop internal newsletters, staff articles, and leadership messages.
• Support internal engagement initiatives, townhalls, culture-building activities, and employee campaigns.
• Align communication efforts with global themes and local business strategies.
• Conduct market research and competitor benchmarking to identify communication opportunities and industry trends.
• Provide insights and recommendations to strengthen marketing strategy and positioning.

Compliance & Governance

• Ensure all communications comply with:
• Malaysian Medical Device Authority (MDA) guidelines.
• Siemens Healthineers branding, legal, and regulatory standards.
• Healthcare industry codes of conduct.
• Manage documentation and internal approval workflows accurately.

Stakeholder Collaboration

• Work closely with Sales, Business Areas, HR, Digital Engagement, and regional/ global communications teams to deliver integrated communications.
• Demonstrate humility, adaptability, and strong team player behavior when working across functions.

Your Expertise:

• Bachelor’s degree in Marketing, Communications, Public Relations, Mass Communications, Journalism, or related fields.
• Minimum 3 – 5 years of experience in marketing communications, corporate communications, PR, or digital marketing.
• Healthcare or technology industry experience is a plus.
• Strong proficiency in English and Bahasa Malaysia.
• Familiarity with Eloqua or similar marketing automation platforms.
• Proficiency in Adobe Creative Suite is essential; video editing is advantageous.
• Strong writing, editing, visual storytelling, and branding interpretation skills
• Ability to analyze data and present clear, actionable insights.
• Willing to travel up to 50% domestically.
• Humility, collaboration, and a team-first mindset – non-negotiable for this role.
• Creative thinker with strong design instincts and attention to detail.
• Ability to produce materials that reflect brand tone, visual style, and identity consistently.
• Resilience, adaptability, and maturity under pressure.
• Strong analytical ability with capability to interpret campaign data and convert insights into strategy.
• Excellent project management, organization, and deadline discipline.
• Ability to simplify complex technical/ clinical information for general audiences.

We are a team of more than 73,000 highly dedicated Healthineers in more than 70 countries. As a leader in medical technology, we constantly push the boundaries to create better outcomes and experiences for patients, no matter where they live or what health issues they are facing. Our portfolio is crucial for clinical decision-making and treatment pathways.

How we work:

When you join Siemens Healthineers, you become one in a global team of scientists, clinicians, developers, researchers, professionals, and skilled specialists, who believe in each individual’s potential to contribute with diverse ideas. We are from different backgrounds, cultures, religions, political and/or sexual orientations, and work together, to fight the world’s most threatening diseases and enable access to care, united by one purpose: to pioneer breakthroughs in healthcare. For everyone. Everywhere. Sustainably.

To all recruitment agencies:

Siemens Healthineers' recruitment is internally managed, with external support permitted only when a qualified supplier has established a formal contract with us. Unsolicited candidate submissions and referrals, absent a current supplier contract, do not establish consent and are ineligible for fees. We delete and destroy unsolicited information, thus, would recommend you refrain from any such practices. Your adherence to our policies is appreciated.