Senior Manager Marketing

AEON Credit Service (M) Bhd; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading consumer financing provider in Malaysia is seeking a Senior Manager for their Marketing Department. The role requires establishing strategic marketing plans, managing the marketing budget, and executing multi-channel marketing strategies. The ideal candidate will enhance brand awareness and reputation while measuring the effectiveness of marketing initiatives. Join a dynamic workplace committed to employee growth and career satisfaction.

Responsibilities

• Establish and implement strategic marketing plans.
• Lead execution of marketing plans for growth objectives.
• Manage marketing budget and evaluate investment efficiency.
• Evaluate new media technologies and marketing trends.
• Develop market segmentation and positioning for products.
• Execute multi-channel marketing strategy.
• Measure effectiveness of marketing initiatives.
• Manage creation of marketing collaterals.

Job description

Responsibilities

This role will be responsible for establishing and implementing strategic and tactical communication plans designed to capitalize on consumer insights and market opportunities to generate demand. The Senior Manager will build a creative, integrated multi-channel Marketing Department that builds brand awareness and reputation, provides a steady flow of digital leads, and measures the return of investment in marketing programs.

Develop a comprehensive and aligned strategic marketing roadmap.

Lead and direct the execution of marketing plans to achieve growth objectives in line with the overall commercial priorities.

Manage marketing budget and evaluate marketing investment efficiency to identify areas of improvement and propose changes.

Evaluate new media technologies and maintain knowledge of marketing trends, developments, and best practices to expand the brand’s competitive advantage.

Develop market segmentation, targeting, and positioning for each product line.

Execute integrated multi-channel marketing strategy and tactics; targeting all customer lifecycle to generate demand and sales leads.

Deliver an aligned communication and messaging approach across all platforms to ensure enhanced brand imagery and uplift to total brand health.

Be accountable for measuring the effectiveness of marketing initiatives through tracking and analysis of campaign results with the aim to optimize and scale at large.

Manage the creation of all marketing collaterals and sales support tools.

Build advocacy and enhance awareness amongst AEON Credit Employees through Internal Marketing funnels.

Application

Your application will include the following question:

• What's your expected monthly basic salary?

About the Company

AEON Credit Service (M) Berhad is a leading consumer financing provider with business operations in Japan, Malaysia, Hong Kong, Thailand, Taiwan and China. We established a strong presence in Malaysia since 1996 with a wide range of consumer financial services. Our portfolio currently includes credit card, personal financing and easy payment scheme which help enrich the livelihood of many Malaysians.

We offer an exciting and dynamic workplace for all employees. As part of our expansion plan, we are on the lookout for talented individuals who strive for excellence. If you are a visionary go-getter, come join us today. Together, we can shape a promising and satisfying career path.