Senior Manager, Corporate Relations

Chin Hin Group Berhad; Selangor; On-site; MYR 80,000 - 120,000; Full time

Job summary

A leading corporate entity in Malaysia is seeking a Public Relations Manager to develop and implement a comprehensive communications strategy. The role involves managing public and media relations, overseeing internal communications, and collaborating with financial teams to ensure effective messaging. The ideal candidate will have 8 to 12+ years of experience, strong writing skills, and the ability to manage crisis communications effectively. This position offers competitive compensation and an engaging work environment.

Qualifications

• 8 to 12+ years of experience in Public Relations, Media Relations, and/or Corporate Communications.
• Proven track record in managing high-profile media campaigns and crisis communications.
• Strong understanding of the media landscape and digital communication strategies.

Responsibilities

• Develop and implement a communications strategy aligned with business objectives.
• Lead proactive media strategies to secure high-impact coverage.
• Manage relationships and budgets with external PR agencies.

Skills

Public Relations

Media Relations

Crisis Communications

Strategic Thinking

Writing

Education

Bachelor’s degree in Communication or related field

Tools

Microsoft Office Suite

Social media management tools

Job description

Strategic Leadership and Integrated Narrative

• Develop and implement a comprehensive communications strategy aligned with business objectives to strengthen brand reputation
• Ensure consistent messaging and strategic alignment across all stakeholder groups

Public Relations and Media Relations

• Lead proactive and reactive media strategies to secure high-impact coverage in top-tier business, trade, and consumer media
• Build and maintain strong relationships with journalists, editors, and influencers
• Create compelling narratives, press releases, briefing materials, and provide spokesperson training
• Oversee media monitoring, analysis, and reporting on PR metrics and ROI
• Act as the primary liaison during crisis communications, ensuring timely and effective response

Internal Communications

• Develop and execute strategies to inform, engage, and inspire employees
• Craft communications for internal initiatives, organizational changes, and cultural messages from leadership
• Manage internal channels (intranet, email, townhalls, leadership forums) to foster transparency and community
• Collaborate with HR on change management, employer branding and cultural programs

Financial and Investor Communications

• Support Group Finance in developing financial communication narratives and materials
• Refine key messages for earnings releases, annual reports, and investor presentations
• Ensure all financial communications are clear, compliant, and compelling for stakeholders
• Monitor analyst reports and market sentiment to guide communication strategies

Agency Management

• Manage relationships and budgets with external PR agencies, media monitoring partners, and creative teams

Job Requirement

• Possess at least a bachelor’s degree in Communication, Public Relations, Journalism, English, Business, Marketing, or a related field
• 8 to 12+ years of experience in Public Relations, Media Relations, and/or Corporate Communications
• Proven track record in managing high-profile media campaigns, crisis communications, and engaging with diverse media stakeholders
• Strong understanding of the media landscape, press relations, and digital communication strategies
• Exceptional writing and editing skills for press releases, speeches, and media statements
• Familiarity with financial communications and ESG-related messaging is an advantage
• Ability to influence and build relationships with media representatives, senior editors, and journalists
• Strong project management skills with the ability to manage multiple priorities under tight deadlines
• Strategic thinker with creative problem-solving abilities, adaptable to fast-paced environments
• High level of professionalism, discretion, and sound judgement in handling sensitive information and crisis situations
• Ability to work independently and collaboratively across teams
• Proficient in Microsoft Office Suite and social media management tools