Senior Lead, Events & Activation

Bjak; Petaling Jaya; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A financial services company is seeking a Senior Lead, Events & Activation to enhance their marketing presence across ASEAN. The role involves leading on-ground campaigns, managing a team, and ensuring alignment with brand goals. Candidates should have over 5 years of relevant experience, strong organization skills, and creativity. This position offers competitive compensation and hybrid work flexibility.

Benefits

Competitive compensation with performance-based rewards

Hybrid work flexibility

Ownership of meaningful initiatives

Qualifications

• 5+ years of experience in events, on-ground activation, field marketing, or brand activation.
• Strong communication skills and ability to manage multiple projects.
• Experience in financial services, insurance, or banking is a plus.

Responsibilities

• Develop marketing and activation plans aligned with business objectives.
• Lead execution of events and activation campaigns.
• Manage activation budgets to ensure strong ROI.

Skills

Event planning

Stakeholder management

Problem-solving

Team leadership

Organizational skills

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Job description

Senior Lead, Events & Activation

Bjak provides access to affordable and sustainable financial services across ASEAN. Headquartered in Malaysia, we are the largest insurance portal in Southeast Asia. Our platform, Bjak.com, helps millions find the best-value insurance policies with ease. Through advanced technology—including custom APIs, blockchain, trading systems, and data science—we simplify financial services that were once complex or inaccessible.

We thrive in navigating challenging regulatory environments and delivering globally innovative products. For example, we are the first platform worldwide to simplify and offer investment-linked life and health insurance fully online with instant agent support.

If you enjoy building impactful on-ground ecosystems that give equal access to financial services for the masses — we’d love to meet you.

Senior Lead, Events & Activation

We are looking for a hands‑on and strategic Senior Lead, Events & Activation to drive Bjak’s on‑ground marketing presence across ASEAN. You will lead the planning, execution, and optimization of events, activations, and on‑ground campaigns to grow brand awareness and user acquisition. You will also guide a small activation team and collaborate with cross‑functional departments to ensure every initiative aligns with our brand and business goals.

What You'll Do

• Develop clear and effective on‑ground marketing and activation plans aligned with business objectives.
• Lead day‑to‑day execution of events, roadshows, sponsorships, and activation campaigns.
• Manage and mentor the on‑ground activation team to ensure smooth operations and high‑quality execution.
• Work closely with Sales, PR, Digital Marketing, and Product teams to ensure integrated and consistent campaign delivery.
• Handle vendor management, negotiations, logistics, and approvals required for all on‑ground activities.
• Track performance, analyze results, and provide regular reports to improve future campaigns.
• Manage activation budgets responsibly to ensure strong ROI and cost efficiency.

You’ll Thrive Here If You…

• Hold a Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Have 5+ years of experience in events, on‑ground activation, field marketing, or brand activation.
• Have experience coordinating teams or leading small groups to deliver high‑impact events.
• Are highly organized, hands‑on, and able to manage multiple projects simultaneously.
• Have strong problem‑solving skills and can adapt quickly when challenges arise on‑ground.
• Possess excellent communication and stakeholder management skills.
• Are creative, proactive, and detail‑oriented with a strong sense of brand consistency.
• Experience in financial services, insurance, or banking is a plus (not mandatory).
• Fluent in English.

What You’ll Get

• Competitive compensation with performance‑based rewards.
• Ownership of meaningful on‑ground initiatives that directly impact growth.
• A fast‑paced, high‑autonomy environment where your work truly matters.
• Hybrid work flexibility.
• The opportunity to shape Bjak’s offline brand presence across Southeast Asia.

Our Team & Culture

We move fast. We focus on impact over perfection. Our team builds campaigns that work — campaigns that convert, catch attention, and drive measurable results. Every team member is expected to take ownership, think critically, and deliver execution that is both smart and effective.