Senior Industry Marketing Specialist

Medium; Remote; MYR 100,000 - 150,000; Full time

Job summary

A leading marketing firm is seeking a Manager for Industry Marketing to lead marketing strategies in the Banking and Financial Services sector. This fully remote role requires 6-10 years of B2B marketing experience, with strong storytelling capabilities and program management skills. Responsibilities include executing go-to-market plans, developing content, and engaging at industry events. The position offers a competitive salary, opportunities for professional development, and a flexible work environment.

Benefits

Fully remote working environment

Competitive salary based on experience

Opportunities for professional development

Flexible working hours

Inclusive workplace culture

Qualifications

• 6–10 years of B2B marketing experience, with at least 3 years in financial services or fintech.
• Proven ability to engage with senior stakeholders at industry events.
• Familiarity with industry associations and media.

Responsibilities

• Own the vertical strategy and execute the go-to-market plan for Banking & Financial Services.
• Develop and articulate a compelling POV on identity, fraud, and risk prevention.
• Design effective campaigns to accelerate sales pipeline.

Skills

B2B marketing experience

Understanding of enterprise buyer personas

Track record in vertical marketing strategies

Exceptional writing and storytelling

Strong program management skills

Connections within BFSI ecosystem

Tools

macOS

Slack

Zoom

Job description

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Manager, Industry Marketing - REMOTE. In this role, you will lead and implement effective marketing strategies specifically tailored for the Banking and Financial Services vertical. Your expertise will play a crucial part in how the company presents itself within this competitive landscape, enhancing brand storytelling and sales initiatives. This position demands a blend of creativity and analytical skills to address complex topics like identity and fraud prevention. By collaborating closely with multiple teams, you will ensure the successful execution of marketing campaigns that increase visibility and drive growth.

Accountabilities

• Own the vertical strategy and execute the go-to-market plan for Banking & Financial Services.
• Develop and articulate a compelling POV on identity, fraud, and risk prevention.
• Create impactful content for the BFSI audience, including customer stories and thought leadership pieces.
• Raise the company's profile at industry events and identify collaboration opportunities.
• Design effective campaigns and enablement materials that accelerate sales pipeline.
• Align product messaging and launches with challenges faced by enterprise financial institutions.
• Monitor market trends to refine positioning and maintain competitive advantage.
• Establish best practices for industry marketing efforts.

Requirements

• 6–10 years of B2B marketing experience, with at least 3 years in financial services or fintech.
• Deep understanding of enterprise buyer personas and risk compliance priorities.
• Proven track record in leading vertical marketing strategies that drive pipeline growth.
• Exceptional writing and storytelling capabilities, with tailored messaging skills.
• Ability to engage with senior stakeholders at industry events confidently.
• Strong program management skills in a dynamic, high-growth environment.
• Established connections within the BFSI ecosystem, familiarity with industry associations and media.
• Proficiency with macOS and remote collaboration tools such as Slack and Zoom.

Benefits

• Fully remote working environment.
• Competitive salary range based on experience and location.
• Opportunities for professional development and industry networking.
• Flexible working hours to promote work-life balance.
• Inclusive workplace culture that values diversity and collaboration.
• Access to advanced tools and resources for remote work effectiveness.
• Creative freedom to develop and implement unique marketing strategies.
• Engagement in a mission-driven organization focused on innovation.

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.