Senior Executive - Student Recruitment Office (Marcomm)

Xiamen University Malaysia; Sepang; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading educational institution in Sepang, Selangor is seeking a Senior Executive for its Student Recruitment Office. The role requires developing marketing campaigns, managing social media, and tracking digital performance. Candidates should have at least a Diploma and two years of relevant experience, with fluency in the national language, English, and Mandarin. This position offers the opportunity to work in a dynamic environment focused on engaging potential students and enhancing the university’s brand presence.

Qualifications

• Candidate must have at least a Diploma or Degree.
• Minimum of 2 years work experience in relevant field.
• Fluency in the national language, English, and Mandarin is required.

Responsibilities

• Develop new marketing campaigns for market segments.
• Manage social media strategy and pages.
• Create marketing materials for online and offline platforms.
• Track digital traffic and provide analysis reports.

Skills

Digital marketing

Social media management

SEO

Communication skills

Brand awareness

Education

Diploma or higher in any field

Job description

Senior Executive - Student Recruitment Office (Marcomm)

Xiamen University Malaysia – Sepang, Selangor

• Work closely with the Student Recruitment Office to develop new campaigns for respective market segments
• Work closely with the in‑house Media team for Facebook & Instagram management
• Oversee a social media strategy
• Identify new trends in digital marketing, evaluate the latest technologies and ensure the brand is at the forefront of industry development
• Recommend, use and optimise various communication platforms to engage with various audiences and market segments
• Manage and maintain the company's social media pages
• Create various marketing materials to be used across various media platforms (offline and online materials)
• Track and analyse digital traffic flow and provide regular internal reports
• Continually work on the Search Engine Optimisation (SEO) of the website
• Edit and post videos, podcasts and audio content to online sites
• Write copy for email marketing campaigns
• Attend networking events relevant to the company/industry

Role and Key Responsibilities

• Work closely with the Student Recruitment Office to develop new campaigns for respective market segments
• Work closely with the in‑house Media team for Facebook & Instagram management
• Oversee a social media strategy
• Identify new trends in digital marketing, evaluate the latest technologies and ensure the brand is at the forefront of industry development
• Recommend, use and optimise various communication platforms to engage with various audiences and market segments
• Manage and maintain the company's social media pages
• Create various marketing materials to be used across various media platforms (offline and online materials)
• Track and analyse digital traffic flow and provide regular internal reports
• Continually work on the Search Engine Optimisation (SEO) of the website
• Edit and post videos, podcasts and audio content to online sites
• Write copy for email marketing campaigns
• Attend networking events relevant to the company/industry

Requirements / Qualifications

• Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Bachelor’s Degree, Post Graduate Diploma, or Professional Degree in any field.
• At least 2 years of relevant work experience is required for this position.
• Able to communicate fluently in the national language, English and Mandarin.
• Good brand awareness and ability to demonstrate competency in marketing, internal communication, publicity, and editorial skills.

Interested candidates are encouraged to submit their applications online via “Apply Here” or email their CV, along with copies of academic transcripts and supporting documents, to *************@xmu.edu.my.

We thank all applicants for their expressed interest. However, ONLY shortlisted applicants will be notified.