Senior Executive, Marketing (YouCity, Cheras)

Atria Shopping Gallery; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A shopping mall is seeking a Marketing Manager to lead and coordinate marketing activities, conduct market research, and manage social media platforms. The ideal candidate should have a Bachelor's degree in Marketing or a related field and at least 3 years of experience in marketing, particularly in mall marketing and events. The candidate will develop innovative ideas aligned with the brand's objectives and drive overall marketing strategies.

Qualifications

• Minimum 3 years working experience in marketing.
• Experience in handling mall marketing, events, casual leasing, and social media.

Responsibilities

• Plan and coordinate end-to-end marketing activities and campaigns.
• Conduct market research to identify opportunities and challenges.
• Manage social media and digital assets.
• Drive marketing strategies and implement overall marketing plans.

Skills

Strategic marketing planning

Market research

Digital marketing

Social media management

Event management

Education

Bachelor's degree in Marketing, Mass Communication/Event Management

Job description

To plan, manage, measure and coordinate end-to-end all marketing activities/ campaigns/ events and branding activities of the Company.

Be able to provide suggestions, brainstorm, develop and implement innovative marketing ideas which are in line with company brand values and objectives.

Undertake market research to identify market opportunities and challenges.

Liaison with the media, creative, digital, advertising and external agencies/ intercompany to ensure compliance with company brand values and objectives.

To assist in driving marketing strategies, formulate and implement overall marketing plans.

To develop social media plans for all retail assets.

To take charge of all the digital assets from website, social media, digital directory.

To carry out any other duties as and when instructed by the Management from time to time.

Requirement:

Bachelor's degree in Marketing, Mass Communication/Event Management, or a related field is preferred.

Minimum 3 Years working experience in marketing field.

Have experience in handling mall marketing (events, casual leasing and social media).

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