Senior Executive, Marketing Department

IIUM Higher Education Sdn Bhd; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A prominent educational institution in Kuala Lumpur is seeking a Marketing Manager focused on digital management and branding. You'll develop strategies across digital channels to enhance student engagement and oversee traditional marketing efforts. With a Bachelor's Degree and 3-5 years in marketing, preferably in education, you will manage social media, collaborate with other departments, and ensure alignment in institutional branding. Proficiency in digital marketing tools and strong communication skills are essential for this role.

Qualifications

• Minimum 3-5 years of progressive experience in marketing, preferably within the Education or International Recruitment sector.
• Strong understanding of the student recruitment cycle and education fair formats.
• Excellent command of written and spoken English; proficiency in additional local languages is a significant advantage.

Responsibilities

• Develop and implement effective digital marketing strategies across all channels.
• Lead the management of all social media platforms.
• Generate creative ideas for online platforms and digital campaigns.
• Oversee the lifecycle of marketing materials and execute external recruitment activities.
• Assist in daily oversight and coordination of the Sales and Marketing team.

Skills

Digital marketing tools

Content creation

Social media management

Team collaboration

Sales support

Education

Bachelor's Degree in Marketing, Communications, Business Administration, or related field

Tools

Google Analytics

Meta Ads Manager

Microsoft Office Suite

Job description

Marketing Strategy, Branding, and Digital Management (Primary Focus)

Responsibilities include developing and implementing effective digital marketing strategies across all channels (website, social media, paid advertising) to maximize student engagement and conversion.

• Lead the day‑to‑day management of all social media platforms (e.g., Facebook, Instagram, LinkedIn, TikTok), including content creation, community engagement, audience targeting, and campaign boosting/optimization.
• Collaborate with technical teams to ensure the college website is updated, SEO‑optimized, and reflects current branding and intake information, serving as a primary recruitment tool.
• Generate innovative and creative ideas for online platforms and digital campaigns to significantly boost the college's brand visibility and student enrollment figures.
• Act as the primary gatekeeper for all institutional branding, ensuring 100% consistency and alignment across all external and internal communications, marketing materials, and digital assets.

Traditional Marketing, Events, and Budget Control

• Oversee the entire lifecycle of marketing materials (brochures, flyers, digital presentations), including concept design, content review, quantity determination, budget management, and timelines for new intakes or academic calendars.
• Plan, organize, and execute all external recruitment activities, including road tours, school visits, education fairs, and agent engagement activities.
• Manage and monitor the allocated marketing budget for digital campaigns, external events, and material production, ensuring cost‑effectiveness and high ROI.

Sales Oversight, Team Support, and Administration

• Actively participate in the sales process to understand market trends and challenges, and implement marketing support initiatives to help the sales team meet or exceed enrollment targets.
• Assist the Marketing & Sales Manager in daily oversight and coordination of the combined Sales and Marketing team, ensuring seamless collaboration between departments.
• Serve as a key liaison person (in addition to the Manager) for communication and collaboration with other college departments (e.g., Academic Affairs, Finance, Student Services).
• Prepare and manage all necessary proposals, reports, and internal memorandums (memos) related to marketing activities, budget updates, and team performance for managerial review and inter‑departmental use.
• Execute any other duties or responsibilities deemed necessary by the Management or Marketing Manager.

Requirements and Qualifications Needed

• Bachelor's Degree in Marketing, Communications, Business Administration, or a related field.
• Minimum 3‑5 years of progressive experience in marketing, preferably within the Education or International Recruitment sector.
• Strong understanding of the student recruitment cycle, education fair formats, and agent management processes.
• Proficiency in digital marketing tools (e.g., Google Analytics, Meta Ads Manager), content creation tools, and standard office productivity suites (Microsoft Office/Google Workspace).
• Excellent command of written and spoken English; proficiency in additional local languages is a significant advantage.
• High proficiency in Microsoft Office Suite (Excel, Word) and experience utilizing Student Information Systems (SIS) or Customer Relationship Management (CRM) tools.
• Ability to work independently, exercise sound judgment in complex/sensitive student cases, and demonstrate commitment to ethical practices and confidentiality.