Senior Executive, Local Community & Engagement

ZUS Coffee; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A local coffee brand in Kuala Lumpur is seeking a Senior Executive for Local Community & Engagement. The role involves building partnerships with local communities, planning and executing events, and supporting retail marketing initiatives. Candidates should have experience in event planning and strong community engagement skills. This position offers a dynamic work environment where creativity meets community involvement.

Qualifications

• Experience in event planning and execution.
• Strong community engagement skills.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Build partnerships with local communities and organizations.
• Plan and execute brand partnership and store-level events.
• Coordinate in-store activations and support retail marketing.

Skills

Event planning

Community engagement

Collaboration

Marketing support

Job description

Senior Executive, Local Community & Engagement

Build and nurture partnerships with local communities, organisations, and groups that align with the brand’s values.

Identify, and execute collaboration opportunities such as community workshops, pop-up events, sponsorships, or CSR initiatives that strengthen the brand’s local relevance.

Serve as the brand’s local ambassador to understand community needs, trends, and sentiments to craft initiatives that build authentic engagement.

Event Planning & Activation

• Plan, coordinate, and execute brand partnership and store-level events from concept to completion. Including product launches, seasonal campaigns, sponsorships, and collaborations.
• Collaborate closely with internal teams including Marketing, Retail Operations, and Brand to ensure each activation aligns with brand strategy, tone, and objectives.
• Manage the full event lifecycle from concept development, creative briefing, planning, budgeting, vendor sourcing, production, and on-ground coordination.
• Maintain a comprehensive event calendar and ensure timely execution of all planned initiatives.

In-Store Activation & Retail Marketing Support

• Coordinate with design and procurement teams to ensure all point-of-sale materials (POSM), visuals, and displays meet brand guidelines and are delivered on schedule.Work with the operations teams to plan and implement in-store activations, seasonal setups, and product highlights that drive footfall and sales conversion.

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