Senior Executive, Field Force Operations & Strategy - Retail Department

HONOR; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading technology company in Kuala Lumpur seeks a Senior Executive for Field Force Operations. This role focuses on developing manpower deployment strategies, coordinating compensation plans, and enhancing team efficiency in retail operations. Candidates should possess strong skills in manpower management and budget control. The position involves fostering collaboration across teams to ensure optimal performance and achieving retail targets. A strategic mindset and experience in this field are critical for success in this role.

Qualifications

• Experience in developing manpower deployment strategies.
• Proven ability to analyze and optimize position characteristics.
• Strong understanding of cost-to-output ratios and budget control.

Responsibilities

• Develop strategies for manpower deployment in retail.
• Coordinate with retail managers on compensation and incentive plans.
• Foster team collaboration to enhance operational efficiency.

Skills

Strategic Planning

Manpower Management

Budget Control

Team Collaboration

Performance Monitoring

Job description

Senior Executive, Field Force Operations & Strategy - Retail Department

1. Develop Regional and Retail Manpower Deployment Strategies

a. Formulate Deployment Strategies

Develop manpower deployment plans based on retail targets, market conditions, and new product strategies. This includes:

• Retail structure setup
• Recruitment and selection
• Personnel management
• Performance assessment

b. Analyze Position Characteristics

Ensure precise talent placement and maximize overall efficiency through position-based analysis:

• Special Zones / Counters: Brand Ambassador (BA), Sales Manager (SM), Trainer, Merchandiser (MD), etc.
• Experience Stores: Brand Ambassador (BA), Branch Manager (BM)

2. Focus on Cost-to-Output Ratio and Dual Control of Budget and Headcount

Implement efficient manpower utilization strategies to maintain balance between operational costs and output performance while ensuring headcount control aligns with budget limits.

3. Regional Implementation and KPI Adaptation

Align regional execution with KPI assessment standards for key retail positions as issued by the management line.

4. Coordinate Retail Managers on Compensation and Incentive Plans

a. Develop Compensation Structures

Work with the Head Office Retail Manpower Team to formulate BA compensation plans linked to sales performance, including:

• Basic Salary
• Base Commission
• Assessment Commission
• Overall Completion Rate Incentive
• Key Model Completion Rate Incentive
• Attendance Management

b. Design Regional Commission Schemes

Formulate per-unit commission structures based on:

• Individual productivity forecasts
• Per-unit cost forecasts
• Individual cost forecasts

c. Align Incentive Projects

Coordinate regional incentive programs with head office initiatives, such as:

• Honorary Certificates
• Holiday Care Packages
• Non-Monetary Incentives

5. Strengthen HR and Retail Coordination To Enhance Team Efficiency

a. Foster Team Collaboration

Promote teamwork with clear goals, standardized processes, and controlled operations.

b. Optimize BA Deployment

Ensure full manpower coverage in key B+ business districts to achieve 100% BA coverage.

c. Streamline In-Store Consultant Workflows

Define and standardize daily work content for in-store consultants:

• Product introduction and communication scripts
• Purchase handling (inspection, event explanation, inventory management)
• Customer service and follow-up
• NSS (Customer Satisfaction) tracking

Monitor individual BA productivity, identify issues, and report daily.

d. Improve Low-Productivity BA Performance

Identify and address low productivity through:

• Store transfers or role adjustments
• Training and performance monitoring
• Counseling or separation if necessary

e. Refine BM and SM Management Standards

Set clear management metrics including:

• Store coverage rate and visit frequency
• Visit duration and non-promoted product volume
• Product displays, layout, and stock management
• Event execution and compliance
• Team performance and management effectiveness

f. Standardize Store Visit Procedures

Establish a systematic, actionable, and executable visit process for BM, SM, and RRM (Regional Retail Manager).