Senior Executive/ Executive, Marketing Specialist

Ayer Holdings Berhad; Puchong; On-site; MYR 150,000 - 200,000; Full time

Job summary

A prominent property development firm is seeking a Senior Executive/Executive, Marketing Specialist to assist with marketing strategies and execution for property launches in Puchong, Selangor. The ideal candidate has at least one year of experience or is a fresh graduate with a passion for property. Responsibilities include digital marketing, event coordination, and market research. Strong communication and analytical skills are essential. Join a dynamic team in a fast-paced environment.

Qualifications

• 1 year of experience in property, agency, or relevant fields; fresh graduates with a keen property interest may apply.
• Hands-on experience in digital marketing tools like Google Ads and social media advertising.
• Ability to write engaging ad copy and analyze campaign performance.

Responsibilities

• Assist in planning and executing marketing strategies for property launches and campaigns.
• Coordinate production of marketing collateral and ensure branding compliance.
• Support marketing events, ensuring smooth execution and cost efficiency.

Skills

Advertising skills

Google Ads

Facebook Ads

Writing ad copy

Data analysis

Communication skills

Problem-solving

Education

Diploma/Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Ads Manager

Job description

Senior Executive/ Executive, Marketing Specialist

A. Marketing Campaigns & Project Branding

• Assist in planning and executing marketing strategies for property launches, campaigns, and promotional activities.
• Coordinate production of marketing collateral (brochures, banners, signage, video, scale models, etc).
• Ensure all branding materials comply with corporate identity and project branding guidelines.
• Work with creative agencies, designers, and vendors to develop marketing content and visuals.
• Assist with digital marketing activities including social media content, website updates, SEO/SEM coordination, and analytics reporting.
• Monitor online enquiries, comments, and brand mentions on social media and property portals.
• Upload and maintain project listings on portals such as PropertyGuru, EdgeProp, iProperty, etc.

C. Events, Launches & Sales Gallery Support

• Coordinate marketing events such as project launches, preview events, media briefings, sales events, and community engagement activities.
• Support setup, logistics, and on-ground execution of events at the Sales Gallery or off-site venues.
• Manage suppliers, event agencies, and promotional vendors to ensure smooth execution and cost efficiency.

D. Market Research & Competitor Monitoring

• Conduct basic market research on property trends, customer preferences, and competitor activities.
• Track competitor pricing, promotions, launches, and marketing strategies.
• Provide weekly/monthly reports to support project planning and marketing decisions.
• Support the Sales team by ensuring accurate and timely handling of incoming leads from campaigns, portals, and walk-ins.
• Prepare lead reports and performance tracking for management review.
• Assist in CRM updates and monitoring of lead conversion progress.

F. Administrative & Coordination Duties

• Assist in preparing marketing budgets, campaign summaries, and management reports.
• Coordinate with internal departments such as Sales, Project Development, Customer Experience, and Corporate Communications.
• Handle documentation, including Purchase Orders, quotations, invoices, and vendor agreements.

Job Requirements:

• 1 year of experience in property, agency, or relevant fields. Fresh Grad with keen property interest may also apply.
• Diploma/ Bachelor's Degree in Advertising, Marketing, Media, Communications, Business Admin or related field.
• Hands-on experience in Ads Manager, Google Ads, Google Analytics, Facebook Ads, Instagram Ads.
• Skilled in writing engaging ad copy and analyzing campaign performance for data driven decisions.
• Strong communication skills to collaborate across functions.
• Ability to meet deadlines, multi-task, and problem-solve with attention to detail.
• Comfortable working under pressure in a fast-paced environment.