Senior Executive / Executive Digital Marketing

Apex Equity Holdings Berhad; Petaling Jaya; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading equity firm in Petaling Jaya seeks an experienced Digital Marketing Executive to manage campaigns and enhance online brand visibility. The ideal candidate will have a Bachelor's degree in Marketing with 2-3 years of experience in SEO, social media, and web analytics. You will collaboratively develop strategies and optimize various digital platforms. Proficiency in Google Analytics, social media management, and strong communication skills are crucial. Join us to drive engagement and success in the digital marketing sphere.

Qualifications

• Minimum 2-3 years of experience in digital marketing is required.
• Hands-on experience with SEO, SEM, and social media marketing.
• Strong communication and teamwork skills are essential.

Responsibilities

• Manage marketing campaigns to increase engagement and brand awareness.
• Develop and implement social media strategies.
• Optimize content for SEO and track web analytics.

Skills

SEO

Social media marketing

Web analytics

Email marketing

PPC management

Education

Diploma/Bachelor’s degree in Marketing or related field

Tools

Google Analytics

Adobe Analytics

WordPress

Canva

Illustrator

Job description

Manage marketing campaigns and identify key marketing themes/activities that promote the products and services of the company to drive engagement and brand awareness.

A call for content will be issued to relevant departments to support these activities.

Ensure campaigns are executed on time, within budget, and meet the defined objectives.

Content Strategy and Creation

Top-down approach - Develop monthly marketing calendars outlining strategic activities, relevant departments are responsible to provide content for marketing and media relations activities.

Bottom-up approach - Work with other departments to ensure smooth content delivery across social media platforms.

Implementing social media campaigns that drive traffic, increase brand awareness, and generate leads.

Establish and understand social media strategies and evaluate the return on investment (ROI).

To do the design work as task is given by the due date.

Social Media Management

Planning, develop social media strategies and monitoring the ongoing company presence on across social media platforms such as Facebook, Instagram, LinkedIn, YouTube, Tik Tok to increase brand awareness and drive engagement.

Launching optimized online adverts through Google Adwords, Facebook etc. to increase company brand awareness.

Evaluating brands’ target customers to identify the social media channels that would provide the best opportunities for customer engagement.

Monitor and analyze social media performance and implement improvements.

In charge of photo shooting and video shooting to produce various series of engaging photo and video ads for different social media platforms.

Search Engine Optimization (SEO)

Being actively involved in SEO efforts, manage SEO and SEM strategies.

Optimize content for the website and social media platforms to improve search engine rankings.

Suggest and implement improvements in areas like SEO, social media, website design and development.

Performing SEO audits to identify various issues impacting clients’ search engine performance.

Improve business site’s Google ranking by adding new keywords, analysing and optimizing web pages such as Google keyword planner.

Optimize campaigns to meet and exceed key performance indicators (KPIs) such as ROAS (Return on Ad Spend), CPA (Cost per Acquisition), and conversion rates, while considering the unique.

Stay updated on industry trends and best practices.

Web Analytics

Set up, measuring performance of digital marketing efforts using a variety of web analytics tools such as, Google AdWords & Google Analytics, Web Trends etc. ensuring accurate tracking and reporting.

Monitor and analyse website traffic, user behaviour, and conversion metrics to inform marketing strategies.

Generate and present detailed reports on website performance, identifying areas for improvement and making data-driven recommendations.

Marketing & Communications SharePoint, Apex Securities Website & Other duties

Manage the Marketing & Communications SharePoint, Apex Securities Website to ensure it is up-to-date and effectively used as a resource by employees.

Oversee the creation and circulation of Apex News.

Manage and update press releases and press coverage sections.

Coordinate the information related to upcoming events and provide event updates.

Assist on ad-hoc duties as and when necessary.

Requirements

Diploma/Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

A combination of practical experience and education will be considered as an advantage.

At least 2-3 year(s) of working experience in the related field is required for this position.

Hands-on experience with SEO, SEM, social media marketing, email marketing, and web analytics.

Familiarity with social media and web analytics tools (e.g., Google Analytics, Adobe Analytics).

Knowledge of pay-per-click (PPC) platforms such as Google Ads and Meta Business.

Familiarity with content management systems (CMS) such as WordPress.

Knowledge of Canva, Illustrator, video shooting and editing.

Good understanding of social platforms and content formats.

Good communication, teamwork and interpersonal skills.

Ability to think strategically, creatively and work collaboratively and independently.

Unlock job insights

Your application will include the following questions:

• Which of the following statements best describes your right to work in Malaysia?
• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Digital Marketing Executive?
• How many years of digital marketing experience do you have?
• How many years' experience do you have in social media marketing?
• Which of the following online advertising methods do you have experience with?
• Do you have experience with Search Engine Marketing (SEM)?