Senior Executive Digital Marketing

MATRIX CONCEPTS HOLDINGS BERHAD; Seremban; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading property company in Negeri Sembilan is seeking a Senior Executive, Digital Marketing to spearhead online lead generation and brand building efforts. The role demands expertise in developing digital strategies, managing campaigns across platforms like Google Ads and social media, and optimizing for SEO to enhance visibility. Ideal candidates should carry a solid track record in digital marketing, including lead generation and performance analysis, alongside experience in managing marketing budgets effectively.

Qualifications

• Minimum 3 years of experience in digital marketing.
• Proven track record in lead generation through digital channels.
• Strong understanding of SEO and analytics.

Responsibilities

• Develop and execute digital marketing strategies.
• Manage digital marketing budgets and campaigns.
• Monitor campaign performance using analytics tools.
• Optimize content for SEO and manage social media.

Skills

Digital marketing strategy development

Lead generation

SEO optimization

Social media management

Google Ads management

Content marketing

Analytical skills

Tools

Google Analytics

Post Digital Campaign Report

Job description

The Senior Executive, Digital Marketing will be the engine of our online lead generation and brand building efforts. This is a hands‑on, strategic role responsible for planning, executing, and managing all digital marketing campaigns across our property projects. The primary objective is to create a consistent pipeline of qualified leads for the sales team and build a powerful online presence that supports premium positioning for the Matrix Concept brand.

Key Responsibilities

1. Digital Strategy & Lead Generation

Develop and execute the digital marketing strategy and calendar for all projects, aligned with sales targets.

Manage the digital marketing budget, allocating funds for maximum lead generation and ROI.

Plan and manage all paid digital campaigns, including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn and other online property portals.

Create and optimize landing pages and ad copy for high conversion rates.

3. Content, SEO & Social Media

Develop a content plan (blog, website, buyer guides) to attract and educate potential buyers, improving our SEO.

Manage and grow our social media communities ie Facebook, Tik‑Tok, XHS, Wechat & etc, ensuring 100% compliance with the Group Brand Guide.

Optimize the company website for search engines (SEO) to increase organic traffic from buyers actively searching for properties in our locations.

Monitor, analyze, and report on campaign performance weekly/monthly via tools like Google Analytics and Post Digital Campaign Report.

Work closely with the sales team to track lead quality and refine targeting.

Application Requirements

Your application will include the following questions:

• What's your expected monthly basic salary?
• How many years of digital marketing experience do you have?