Senior Executive, Business Development and Marketing

ECON Medicare Centre And Nursing Home Sdn. Bhd; Puchong; On-site; MYR 150,000 - 200,000; Full time

Job summary

A healthcare organization in Puchong is seeking a Senior Marketing Executive to lead marketing and business development initiatives. You will be responsible for planning and executing marketing campaigns, promoting services to various stakeholders, and providing outstanding customer service. The ideal candidate should have a degree in a relevant field, at least 2 years of experience, and strong communication skills in English, Bahasa Malaysia, and Mandarin. This role offers opportunities for growth in a supportive environment.

Qualifications

• Minimum 2 years of experience in sales, marketing, or customer relations.
• Experience in healthcare or aged care industry preferred.
• Excellent command of English, Bahasa Malaysia, and Mandarin.

Responsibilities

• Plan and execute marketing activities to increase public awareness.
• Promote services to hospitals, clinics, and the community.
• Provide customer service to residents’ families.

Skills

Strong communication skills

Presentation skills

Interpersonal skills

Proactive and results-oriented

Education

Diploma or Degree in Marketing, Business Administration, Communications

Job description

Marketing Activities

• Plan, coordinate, and execute both traditional (offline) and digital (online) marketing activities, campaigns, and events to increase public awareness.
• Manage the company’s social media platforms and create engaging content to promote services and activities.
• Develop marketing materials such as brochures, flyers, and advertisements.
• Represent the nursing home at exhibitions, community fairs, and networking events.
• Monitor market trends, competitors, and customer feedback to improve marketing strategies.
• Develop and manage a comprehensive testimonial and success story library, ensuring all content, including photos and video clips, is collected with proper consent for use across traditional and digital marketing channels.

Sales & Business Development

• Promote the nursing home’s services to hospitals, clinics, government agencies, and the community.
• Handle admission inquiries, provide information on services, and arrange facility tours for potential residents and families.
• Follow up with prospects to ensure a smooth admission process.
• Maintain strong relationships with referral sources such as doctors, social workers, and healthcare professionals.
• Achieve monthly and annual occupancy targets.

Customer Relations

• Provide excellent customer service to residents’ families and address inquiries or concerns professionally.
• Ensure consistent communication and follow-up with potential and existing clients.
• Support the operations team in enhancing customer satisfaction and service quality.
• Assist in organizing family engagement sessions, festive events, and open days.

Reporting & Analysis

• Prepare weekly and monthly sales and marketing reports for management review.
• Track and analyze the effectiveness of marketing campaigns and outreach activities.
• Conduct market research to identify new business opportunities and industry trends.
• Recommend improvements to marketing strategies based on data and feedback.

Others

• Perform other duties or tasks as assigned by immediate superior to support department/company goals.

REQUIREMENTS

• Diploma or Degree in Marketing, Business Administration, Communications, or related field.
• Minimum 2 years of experience in sales, marketing, or customer relations (experience in healthcare or aged care industry is an added advantage).
• Strong communication, presentation, and interpersonal skills.
• Proactive, results-oriented, and able to work independently with minimal supervision.
• Excellent verbal and written command of English, Bahasa Malaysia, and Mandarin is required. Ability to communicate in local dialects is an advantage.
• Possess own transport and willing to travel when required.

CORE COMPETENCIES

1. Ability to work independently and resourceful.
2. Meticulous and good analyzing skills.
3. Ability to multi-task.
4. Ability to work effectively in a team environment.

Your application will include the following questions:

• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Business Development and Marketing Executive?
• Do you have customer service experience?
• How many years of digital marketing experience do you have?
• How many years' experience do you have in market research?
• Do you have experience in a sales role?

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