Senior Digital Marketing Manager

GFG HOME REALTY SDN BHD; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A dynamic property management company seeks a highly skilled Senior Digital Marketing Manager to lead strategic digital marketing efforts. The ideal candidate will develop and execute data-driven strategies to drive brand awareness and lead generation. Responsibilities include overseeing social media management, driving SEO/SEM strategies, and managing the digital marketing budget. A Bachelor's degree in Marketing or Business is required, along with proven experience in successful digital marketing campaigns and strong leadership capabilities.

Qualifications

• Proven experience in digital marketing with a strong portfolio of successful campaigns.
• Exceptional written and verbal communication skills.
• Strong leadership, team management, and project management abilities.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Identify opportunities and align campaigns with business goals.
• Supervise and mentor a team of digital marketing professionals.
• Oversee company’s social media presence across key platforms.
• Drive SEO and SEM strategies to enhance search visibility.

Skills

Strategic planning

Creative problem solving

Analytical abilities

Leadership

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Google Analytics

Email marketing platforms

SEO tools

Job description

ibilik Group is a dynamic and forward-thinking property management company, specializing in hotel management and wellness, dedicated to providing exceptional products and services to our clients. We are seeking a highly skilled and experienced Senior Digital Marketing Manager with strong strategic thinking abilities to lead and elevate our digital marketing efforts to new heights.

Job Overview

As the Senior Digital Marketing Manager at ibilik Group, you will take on a leadership role, overseeing and executing comprehensive digital marketing strategies. Your primary objective is to drive brand awareness, website traffic, and lead generation while providing clear strategic direction for the marketing team and the company’s overall growth initiatives.

Key Responsibilities

Strategic Digital Marketing Leadership

Develop, lead, and execute data‑driven digital marketing strategies with a strong emphasis on strategic planning, long‑term growth, and competitive positioning.

Identify opportunities, anticipate market trends, and align marketing campaigns with business goals.

Supervise, mentor, and empower a team of digital marketing professionals, fostering a culture of creativity, innovation, and strategic thinking.

Lead and guide content creation and optimization across various platforms, ensuring all communications support the company’s strategic objectives.

Social Media Management

Oversee and expand the company’s social media presence across key platforms.

Ensure all social initiatives align with the brand strategy, enhance engagement, and strengthen brand positioning.

SEO/SEM Expertise

Drive SEO and SEM strategies with a forward‑thinking, analytical approach to enhance search visibility, traffic quality, and conversion performance.

Design and implement email marketing strategies that nurture leads, build relationships, and support long‑term business growth.

Analytics and Reporting

Leverage analytics tools to evaluate campaign effectiveness.

Use data insights to guide strategic decision‑making and continuous improvement.

Budget Management

Strategically allocate and manage the digital marketing budget to maximize ROI.

Innovation and Strategic Initiatives

Stay informed on industry trends, emerging technologies, and competitor activities.

Recommend and implement innovative marketing strategies aligned with the company’s long‑term vision.

Qualifications

Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

Proven experience in digital marketing with a strong portfolio of successful, strategically led campaigns.

Expertise with digital marketing tools including Google Ads, Google Analytics, social media advertising, email marketing platforms, and SEO tools.

Strong strategic thinking, problem‑solving, and analytical abilities.

Exceptional written and verbal communication skills.

Strong leadership, team management, and project management abilities.

Creativity, innovation, and the ability to think critically and strategically.

Survey Questions:

• Do you have experience with Search Engine Optimisation (SEO)?
• How many years' experience do you have as a digital marketing manager?
• Which of the following online advertising methods do you have experience with?