Senior Digital Marketing Lead — Growth & AI-Driven

Bio Harvest; Rawang; On-site; MYR 60,000 - 80,000; Full time

Job summary

A skincare products company is seeking a Senior Executive - Digital Marketing to lead performance marketing and growth initiatives across multiple organic skincare brands. The ideal candidate will be responsible for developing full-funnel digital marketing strategies, managing budgets, and driving SEO initiatives. Candidates should have a Bachelor's degree in a relevant field and 3–5 years of experience in digital marketing, preferably within the FMCG or beauty sectors. An analytical mindset and familiarity with digital ad platforms are essential.

Qualifications

• 3–5 years of hands-on experience in digital/performance marketing, preferably in FMCG or beauty industry.
• Expertise in using advertising platforms for effective marketing.
• Familiarity with AI marketing tools for content optimization.

Responsibilities

• Develop and execute full-funnel paid media strategies across Meta, Google, and TikTok.
• Collaborate with creative teams for campaign planning and audience insights.
• Conduct analyses on customer behavior to refine strategy.

Skills

Data-driven decision making

Creative digital marketing strategies

SEO initiatives

Analytical skills

Copywriting skills

Education

Bachelor’s degree in Marketing, Communications, IT, or related field

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Google Analytics

Job description

A skincare products company is seeking a Senior Executive - Digital Marketing to lead performance marketing and growth initiatives across multiple organic skincare brands. The ideal candidate will be responsible for developing full-funnel digital marketing strategies, managing budgets, and driving SEO initiatives. Candidates should have a Bachelor's degree in a relevant field and 3–5 years of experience in digital marketing, preferably within the FMCG or beauty sectors. An analytical mindset and familiarity with digital ad platforms are essential.