Senior Digital Marketing Executive (Financial Education)

MVC Resources; Kuala Lumpur; On-site; MYR 150,000 - 200,000; Full time

Job summary

A leading educational firm in Kuala Lumpur seeks a Senior Digital Marketing Executive to execute high-impact marketing strategies in fintech and education. The role requires developing paid and organic campaigns, analyzing performance, and driving customer engagement. Ideal candidates should have a degree, at least 3 years of performance marketing experience, and expertise in digital tools like Google Ads and HubSpot. Strong analytical and leadership skills are essential for success in this dynamic environment.

Qualifications

• Minimum 3 years of hands-on performance marketing experience.
• Self-motivated and proactive problem solver with leadership skills.
• Strong analytical mindset with a passion for data-driven marketing.

Responsibilities

• Develop and execute creative marketing ideas including paid strategies.
• Set up and optimise ad campaigns on various online channels.
• Craft compelling content for organic and paid ads.

Skills

Meta Ads

Google Ads

ClickFunnels

HubSpot CMS

Email Marketing

Data-driven marketing

Leadership skills

Education

Diploma or Degree

Job description

Kuala Lumpur, Malaysia | Posted on 01/21/2026

• Country Malaysia

Job Description

About The Company

Headquartered in Singapore, we have empowered the financial lives of over 34,000 students across 160 countries. We impact the lives of over a million people a year through our online videos, courses, and live webinars.

With a strong digital presence and a growing global audience, they specialize in delivering high-quality investment education, fintech-driven learning experiences, and coaching programs that transform financial literacy. As they expand their presence in Malaysia, they seek a strategic marketing leader to drive customer engagement and revenue growth through innovative digital campaigns. Our client is a prominent player in the online schools for investors and traders industry, with a global footprint and a strong online presence.

Job Summary

The Senior Digital Marketing Executive will play a pivotal role in shaping and executing high-impact marketing strategies within the education, financial technology, and coaching sectors. This role requires a results-driven professional who can lead a team, develop compelling marketing campaigns, and optimize performance-driven strategies to attract and retain customers. The ideal candidate will have expertise in digital marketing, content strategy, and customer acquisition within the fintech, education, or coaching industries.

• Develop, brainstorm, and execute creative marketing ideas including paid digital marketing strategies in the education and fintech sectors
• Set up and optimise ad campaigns on Facebook, Instagram, Google, YouTube, and other online channels
• Customize marketing messages to resonate with the target audience, enhancing brand visibility and credibility in Malaysia.
• Craft compelling content for organic and paid ads including, landing pages, email campaigns, and social media to educate and convert prospects
• Manage and analyse campaigns performance, budgets and perform A/B testing to maximize return on marketing dollars
• Conduct market research, plan surveys and analyze customers insights such as Zoom chats to understand the psychology of our customers
• Constantly look out for and explore new marketing trends and platforms

Requirements

• Diploma or Degree holder
  
• Minimum 3 years of hands-on performance marketing experience
  
• Must Have: Meta Ads, Google Ads, ClickFunnels, HubSpot CMS, Email Marketing
• Self-motivated and proactive problem solver with excellent leadership skills
  
• Strong analytical mindset with a passion for data-driven marketing, testing, and optimization
  
• A creative eye for design and what makes ads pop and content interesting
  
• Good to have: Experience and/or interest in marketing for financial and/or education industries