SENIOR DIGITAL MARKETING EXECUTIVE

MST Golf Group; Subang Jaya; On-site; MYR 60,000 - 85,000; Full time

Job summary

A leading retail company in Malaysia is seeking a Senior Digital Marketing Executive (Regional) to enhance its digital marketing capabilities across multiple markets. The role involves managing performance marketing campaigns, executing email marketing initiatives, and collaborating with various teams to ensure brand consistency. Candidates should possess 4-7 years of digital marketing experience, especially with paid media on Google and Meta platforms. This position offers comprehensive benefits and a collaborative work culture.

Benefits

Comprehensive medical and dental insurance

Generous annual leave

Opportunities for professional development

Discounts on products and services

Dynamic work culture

Qualifications

• Minimum 4-7 years of hands-on digital marketing experience, preferably in retail, lifestyle, or e-commerce.
• Strong experience managing paid media campaigns on Meta and Google platforms.
• Experience with email marketing platforms like Dotdigital.

Responsibilities

• Plan, execute, and optimise paid advertising campaigns across various platforms.
• Execute email marketing campaigns ensuring brand consistency.
• Support and manage affiliate initiatives with performance measurement.

Skills

Paid media management

Email marketing

Data analysis

Performance reporting

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

Dotdigital

Google Analytics

Meta (Facebook & Instagram)

Google Ads

TikTok

Job description

About the role

MST Golf is looking for a Senior Digital Marketing Executive (Regional) to play a key hands‑on role in building and scaling our digital marketing capabilities across multiple markets. Based in Malaysia, this role will support regional campaigns covering Malaysia, Singapore, Indonesia, and future markets.

This role is ideal for a strong executor who is confident managing performance campaigns end‑to‑end, analysing results, and optimising for impact — while working closely with junior team members and cross‑functional stakeholders.

What you'll be doing

Performance Marketing & Paid Digital Media

Plan, execute, and optimise paid advertising campaigns across Google (Search, Display, YouTube), Meta (Facebook & Instagram), TikTok, and other relevant platforms.

Manage regional campaigns across multiple countries, adapting targeting, budgets, and creatives based on market needs.

Oversee budget pacing, audience targeting, bidding strategies, and creative testing to achieve defined KPIs (ROAS, CTR, CPA, conversions).

Support full‑funnel digital campaigns — from awareness and traffic acquisition to retargeting and conversion.

Work closely with the Social Media and Corporate Communications teams to ensure paid digital campaigns align with brand messaging and key campaign moments.

Email Marketing & CRM Activation

Execute email marketing campaigns via Dotdigital, ensuring consistency with brand tone and visuals.

Collaborate closely with the Loyalty Program Manager, translating member segmentation and insights into actionable email and digital campaigns.

Build and optimise automated journeys such as welcome, reactivation, win‑back, and post‑purchase flows.

Monitor performance metrics including open rates, CTRs, conversions, and attributed revenue.

Affiliate & Partnership Marketing

Support and manage affiliate and referral initiatives, ensuring clear tracking and performance measurement.

Work with Social Media teams to ensure influencer and affiliate initiatives are aligned with conversion goals where applicable.

Evaluate potential digital partnerships that can drive incremental traffic and sales.

Analyse campaign performance across all digital platforms and markets.

Translate performance data into actionable insights and optimisation recommendations.

Maintain tracking accuracy (Google Analytics, Meta Pixel, UTMs, etc.).

Prepare regular performance summaries and insights for internal stakeholders.

Regional & Cross‑Functional Collaboration

Work closely with:

• Loyalty Program Manager – for audience segmentation and CRM insights
• Social Media & Content Team – for creative alignment and influencer support
• Corporate Communications – for integrated campaign messaging
• Retail & Country Teams – for promo calendars and market‑specific initiatives

What we're looking for

Bachelor's degree in marketing, digital marketing, or a related field

Minimum 4-7 years of hands‑on digital marketing experience, preferably in retail, lifestyle, or e‑commerce

Strong experience managing paid media on Meta and Google platforms.

Comfortable working with data, dashboards, and performance reporting.

Experience with email marketing platforms (Dotdigital or similar).

Strong execution mindset with the ability to work independently and guide junior team members.

Collaborative, adaptable, and comfortable working across multiple markets.

What we offer

• Comprehensive medical and dental insurance coverage
• Generous annual leave and paid public holidays
• Opportunities for professional development and career advancement
• Discounts on our products and services
• A dynamic and collaborative work culture

About us

MST Golf Sdn Bhd is a leading golf equipment and apparel retailer in Malaysia, with a strong presence both online and in‑store. Our mission is to provide golfers with the highest quality products and exceptional customer service. We are constantly innovating and expanding our offerings to meet the evolving needs of our customers. If you're passionate about digital marketing and want to be a part of our dynamic team, we encourage you to apply now.

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