Senior Digital Marketing Executive

Business Media International Sdn. Bhd.; Petaling Jaya; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading media company based in Malaysia is seeking a Senior Digital Marketing Executive to lead social media content creation and support overall digital initiatives. The ideal candidate will have a Bachelor's degree in a related field, 2–4 years of experience in digital marketing, and strong English proficiency. Responsibilities include creating engaging content for various platforms, collaborating with the marketing team, and analyzing performance metrics. This role is perfect for a creative individual passionate about enhancing online presence.

Qualifications

• 2–4 years of experience in digital or social media marketing.
• Strong visual storytelling skills.
• Knowledge of video editing tools like CapCut.
• Ability to work under tight deadlines.

Responsibilities

• Plan and create content for social media platforms.
• Engage with followers and manage online communities.
• Analyze content performance using analytics tools.
• Collaborate with marketing team on campaigns.

Skills

Fluent in written and spoken English

Strong copywriting skills

Proficiency in social media platforms

Creative and detail-oriented

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Canva

CapCut

Meta Business Suite

Job description

We are looking for a creative and digitally savvy Senior Digital Marketing Executive to lead our social media content creation and support overall digital marketing initiatives. This role is ideal for someone who is fluent in English, highly visual, trend-aware, and passionate about driving engagement across various online platforms. The ideal candidate will play a key role in strengthening our online presence and ensuring our content stands out in a crowded digital space.

Key Responsibilities

• Plan, create, and publish high-quality, engaging content (text, images, videos, reels, stories) for multiple social media platforms (e.g., Instagram, Facebook, LinkedIn, etc).
• Stay updated on social media trends, tools, and best practices to keep content fresh and relevant.
• Write and edit copy for posts, captions, ads, and promotional materials - requiring excellent command of English.
• Independently create engaging graphics and videos for social media platforms using tools such as AI, Canva, CapCut, or other relevant software, ensuring content aligns with brand guidelines and platform requirements.
• Schedule and manage social media calendars to ensure timely and consistent content delivery.
• Collaborate with the marketing team & project managers to align social media content with overall marketing campaigns and objectives.
• Track and analyze content performance using tools like Meta Business Suite, Instagram Insights, or similar analytics platforms.
• Assist in executing digital ad campaigns (e.g., Facebook/LinkedIn Ads, Google Ads) as needed.
• Engage with followers, respond to comments and messages, and manage online communities.
• Liaise with web designer to ensure the company website is kept up to date with current campaigns, content, and brand messaging.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
• 2–4 years of experience in digital or social media marketing.
• Fluent in written and spoken English; knowledge of Chinese languages is an added advantage.
• Strong copywriting and visual storytelling skills.
• Proficiency in social media platforms and tools (e.g., Instagram, LinkedIn, Facebook).
• Familiarity with basic design tools such as Canva or Adobe Creative Suite.
• Knowledge of video editing tools (e.g., CapCut, Adobe Premiere Rush).
• Detail-oriented, creative, and able to work under tight deadlines.
• A proactive team player with strong communication and organizational skills.

Your application will include the following questions:

• Which of the following types of qualifications do you have?
• Which of the following statements best describes your right to work in Malaysia?
• Do you have experience with Search Engine Optimisation (SEO)?
• What's your expected monthly basic salary?
• Which of the following languages are you fluent in?
• Are you experienced with copy writing and content creation?
• How much notice are you required to give your current employer?

What can I earn as a Digital Marketing Executive