Senior Digital Marketing Executive

ETEREO PTE. LTD.; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A marketing firm based in Kuala Lumpur is seeking a Digital Marketing Executive to lead various marketing initiatives. The role involves conducting research, strategizing branding efforts, executing campaigns across digital platforms, and monitoring performance metrics. Ideal candidates should possess a diploma in relevant fields and have at least one year of marketing experience. Strong analytical, copywriting, and communication skills are essential for success in this fast-paced environment.

Qualifications

• At least 1 year of relevant marketing experience.
• Experience in developing and implementing digital marketing strategies.
• Good knowledge of online marketing tools and best practices.

Responsibilities

• Conduct research on brand awareness and associations.
• Plan and execute marketing campaigns across various channels.
• Monitor and analyze campaign performance metrics.

Skills

Online marketing tools knowledge

Copywriting

Analytical skills

Communication skills

Problem-solving

Education

Diploma in Business Studies/Management/Marketing

Job description

Conduct research on brand awareness and associations.

Conduct research, evaluate and organise data on industry trends and target audiences.

Plan and strategise branding and marketing plans to enhance brand reputation and increase brand awareness. Includes ideation and creation of marketing initiatives across various digital platforms.

Execute a comprehensive marketing campaign across various channels (e.g. website, blogs, emails and social media) to meet project goals. Includes distribution of communication materials to various media outlets, partners and digital platforms.

Monitor and analyse campaigns’ objectives throughout marketing implementation. Evaluate key metrics and provide data-driven feedback on their performance.

Plan and execute collaboration with partners and influencers.

Write original copy and edit content for corporate marketing and communications materials for use on marketing platforms.

Maintain the organisation and client social media platforms and digital marketing channels to align with branding strategies.

Prepare and maintain accurate advertising and marketing expense reports measuring ROI and KPI.

Requirements:

Candidate must possess at least a Diploma, Advanced/Higher/Graduate Diploma, Business Studies/Administration/Management, Marketing or equivalent.

At least 1 year of relevant marketing experience with experience in developing and implementing digital marketing strategies.

Good knowledge of online marketing tools and best practices.

Deep interest in marketing and consumer marketing.

Excellent copywriting and creative content-writing skills.

Critical thinker, problem-solving skills and proactive learner.

Strong analytical and communication skills.

Able to work in a fast-paced environment and handle pressure well.

Unlock job insights

Your application will include the following questions:

• What's your expected monthly basic salary?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Digital Marketing Executive?