Senior Digital Marketing Executive

Trust Recruit; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Kuala Lumpur seeks a Senior Digital Marketing Executive to enhance brand presence and manage media buying. The role requires expertise in social media platforms like TikTok, Facebook, and Google Ads, alongside effective project management skills. The ideal candidate should have at least 3-4 years of experience in digital marketing, preferably in the Consumer or Tech sectors, and be fluent in Bahasa Malaysia and English. Competitive compensation and opportunities for growth are provided.

Qualifications

• Minimum 3-4 years of experience in digital marketing focused on Consumer or Tech sector.
• Proficient in advertising platforms and SEO best practices.
• Fluent in Bahasa Malaysia and English; Mandarin is a plus.

Responsibilities

• Plan and monitor advertising campaigns across multiple platforms.
• Develop localized content based on audience insights.
• Analyze marketing performance data and reporting.

Skills

Digital marketing

Social media management

Advertising platforms

Data analysis

Project management

Education

Bachelor’s Degree in Marketing or related field

Tools

Google Ads

Facebook Ads

Google Analytics

Meta Business Suite

Job description

Overview

Senior Digital Marketing Executives or Specialists, to drive brand presence, manage high-volume media buying, and execute product launches for young, tech-savvy audiences. Responsibilities include managing TikTok, Facebook, Instagram, Google Ads, and in-app marketing, alongside optimizing ROI, social media strategy, and data-driven campaigns.

Job Responsibilities

Advertising Management

Plan, execute, and monitor advertising campaigns across social media, search engines, display networks, and e-commerce platforms. Ensure alignment with brand strategy and maximize ROI.

Develop localized content and campaign strategies based on business objectives and audience insights.

Collaborate with creative teams to ensure consistent and effective multi-channel communication and drive the on-ground execution of marketing initiatives.

Market Research & Competitive Analysis

Monitor industry trends, competitor activities, and user behavior to provide actionable insights and support strategic planning.

Marketing Data Analysis & Reporting

Collect and analyze marketing performance data. Deliver regular performance reports and recommendations to support optimization efforts.

Media & Campaigns

Develop and oversee digital media strategies, including SEM, TikTok, Meta (Facebook/Instagram), and influencer marketing.

Product Launch & GTM:

Manage end-to-end go-to-market strategies for new smartphones.

Performance Marketing:

Maximize ROI for mobile app user acquisition and brand exposure, often focusing on cost-effective, high-conversion strategies.

Content & Community:

Drive brand engagement through social media management, community-based strategies (e.g., Discord), and content creation.

Data Analysis:

Analyze campaign metrics (reach, conversions, ROI) to optimize future marketing strategies.

Project Management

Coordinate with internal teams and external vendors to ensure timely and high-quality execution of marketing projects.

Regional Oversight

Lead e-commerce advertising initiatives in SEA and collaborate with local media partners (such as Grab and TnG), while providing guidance and strategic support for marketing campaigns.

Job Requirements

Bachelor’s Degree or above, preferably in Marketing, Advertising, or a related field.

At least 3-4 years of experience in digital marketing specifically within Consumer or Tech sector.

Proficient in major advertising platforms such as TikTok Ads, Facebook Ads, and Google Ads, Google Analytics, Meta Business Suite and SEO best practices.

Candidates with e-commerce and TikTok platform advertising experience are preferred.

Fluent communication in Bahasa Malaysia and English. Able to speak in Mandarin is an added advantage.

Strong project management and multitasking skills, with a proactive mindset and strong team collaboration abilities.

How to Apply

You may send your resume in MS WORD format to ****@trustrecruit.com.myor click on “Apply Now”. Only shortlisted candidates will be notified.

Important Notice

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Please read our privacy statement on our corporate website www.trustrecruit.com.my

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