Senior Digital Marketing Executive

MODTECH SDN BHD; Kuala Lumpur; On-site; MYR 200,000 - 250,000; Full time

Job summary

A dynamic marketing company in Kuala Lumpur seeks a Senior Digital Marketing expert to enhance brand presence through strategic campaigns. The role requires fluency in Chinese, 3-5 years of branding and marketing experience, and skills in digital and offline marketing. Responsibilities include developing marketing strategies, engaging in market research, and leading integrated campaigns. Join our supportive team and enjoy benefits like a KPI performance bonus and career growth opportunities.

Benefits

13th-Month KPI Performance Bonus

Career Growth Opportunities

Medical, Dental & Optical Claims

Company Activities & Trip

Free Professional Courses

All Necessary Tools Provided

Supportive & Friendly Team Culture

Stable Working Hours + Work-Life Balance

Qualifications

• 3-5 years of experience in branding and marketing.
• Comfortable engaging industry for iGaming platforms.
• Strong understanding of digital and offline marketing.

Responsibilities

• Develop branding and marketing strategies aligned with business objectives.
• Conduct market research and competitor analysis.
• Plan and manage integrated campaigns across multiple platforms.
• Track performance and optimize strategies.

Skills

Fluent in Chinese

Digital marketing expertise

Strong communication skills

Project management

Analytical skills

Job description

JOB DESCRIPTION

We are looking for a Senior Digital Marketing expert who can strategize and execute across both branding and marketing functions. This role covers online and offline marketing with campaigns designed to strengthen brand presence and drive sales growth. The right candidate will combine creativity with commercial thinking, ensuring every initiative builds long-term brand equity while delivering measurable business results.

JOB RESPONSIBILITIES

• Develop and implement branding and marketing strategies aligned with business and sales objectives.

• Conduct market research, customer insights, and competitor analysis to shape marketing direction.

• Plan annual and quarterly campaigns, ensuring balanced focus on brand building and sales activation.

• Set KPIs, track performance, and optimize strategies based on data‑driven insights.

• Serve as the brand guardian, ensuring consistent identity, tone, and design across all platforms.

• Create and oversee development of creative assets (visuals, copy, social media, collaterals).

• Strengthen brand presence through events, sponsorships, influencer/KOL collaborations, and activations. Ensure brand storytelling is aligned across all customer touchpoints (digital, offline, PR, events).

• Manage brand health tracking (awareness, perception, loyalty) and implement initiatives to improve metrics.

• Support internal divisions to align internal communications with brand values.

• Plan and manage integrated campaigns: digital ads, social media, influencers, offline activations, and partnerships.

• Design promotions and campaigns that support customer acquisition, sales conversion, and retention.

• Ensure SEO, SEM, and performance marketing activities align with broader brand strategy. Oversee content marketing (blogs, video, newsletters) to support awareness and lead generation.

• Develop offline marketing activities such as roadshows, pop‑up activations, and sponsorship tie‑ins to complement digital campaigns.

• Work with operation teams to design customer promotions, loyalty programs, and targeted campaigns that drive measurable growth.

• Work closely with relevant teams to ensure campaigns are revenue‑focused.

• Manage external agencies, vendors, and media partners to deliver high‑quality campaigns.

• Mentor junior team members and ensure effective teamwork across departments.

• Familiar with AI design trends and experienced in using AI tools for marketing, creative, or design‑related work.

• Understanding of AI design trends with hands‑on experience leveraging AI tools to enhance marketing creativity and efficiency.

JOB REQUIREMENTS

• Company's clients are 100% from China; candidates must be fluent in spoken and written Chinese.

• A minimum of 3‑5 years of professional experience in branding and marketing (covering both strategy and execution).

• Comfortable engaging industry for various iGaming platforms.

• Strong understanding of digital + offline marketing (SEO/SEM, social media, events, sponsorships).

• Proven ability to link marketing strategies to sales results.

• Strong creative, communication, and project management skills.

• Analytical and data‑driven, with the ability to optimize based on performance.

• Able to work independently in a fast‑paced, hybrid environment.

• Strong problem‑solving skills with the ability to troubleshoot design issues and find effective solutions.

WHY JOIN US? CHECK OUT OUR BENEFITS

• 🔥13th‑Month KPI Performance Bonus – Extra cash to celebrate your efforts!

• 🔥Career Growth Opportunities – Fast‑track promotions and internal development paths.

• 🔥Medical, Dental & Optical Claims – We care about your health – from overall wellness to your smile and vision!

• 🔥Company Activities & Trip – Relax, recharge, and bond with your team!

• 🔥Free Professional Courses – Upscale with courses sponsored by the company.

• 🔥All Necessary Tools Provided – Hardware & software fully prepared for your job.

• 🔥Supportive & Friendly Team Culture – We work hard, grow together, and support each other like family.

• 🔥Stable Working Hours + Work‑Life Balance – We respect your time and personal space.

• Company Website – https://modtechmy.com/

• Join us to advance your graphic design career in a dynamic and rewarding environment!

Be careful – Don’t provide your bank or credit card details when applying for jobs. Don’t transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.