Senior Digital Marketing

Advantech Co. Malaysia Sdn Bhd; Seberang Perai; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading technology company in Seberang Perai is seeking a Digital Marketing Manager to develop their brand presence and drive online marketing strategies. Ideal candidates will have at least 5 years of experience and a degree in marketing or related fields. This role involves managing PPC campaigns, executing online marketing activities, and analyzing campaign performance. Excellent communication skills and proficiency in tools like Google Ads and Adobe Creative Suite are essential for success in this position.

Qualifications

• At least 5 years of experience in marketing with successful campaign experience.
• Proficient in marketing tools including Google Ads and Adobe Creative Suite.
• In-depth knowledge of SEO, SEM, PPC, and analytics tools.

Responsibilities

• Develop the company’s digital brand presence and ensure consistent messaging.
• Execute online marketing activities like social media and email campaigns.
• Analyze marketing campaign performance using web analytics tools.

Skills

Digital Marketing Strategy

Brand Management

PPC Campaign Management

SEO

Communication Skills

Analytical Skills

Education

Bachelor's Degree in Marketing or equivalent

Tools

Google Ads

Adobe Creative Suite

CRM Systems

Job description

Advantech is the World’s No.1 Industrial PC manufacturer. We have been an innovator in the development and manufacturing of high-quality, high-performance computing platforms since 1983.

Advantech's corporate vision is to enable an intelligent planet. We are a global leader in the fields of IoT intelligent systems and embedded platforms. To embrace the trends of IoT, big data, and artificial intelligence, Advantech promotes IoT hardware and software solutions with the Edge Intelligence WISE-PaaS core to assist business partners and clients in connecting their industrial chains. Advantech is also working with business partners to co-create business ecosystems that accelerate the goal of industrial intelligence.

What We Value

• Customer Partnership and Talent Invigoration
• Integrity and Certitude
• Focused Leadership

What We Believe

Advantech believes in creating a conductive working environment that nurtures a culture that nourishes teamwork, cohesiveness and competitiveness amongst our employees. We aim to maintain a work environment that fosters personal and professional growth for all employees.

Responsibilities

• Develop and strengthen the company’s digital brand presence to enhance overall brand image and reputation.
• Ensure consistent brand messaging and visual identity across all online marketing channels.
• Develop and execute online marketing activities, including website content, social media, email campaigns, online advertising and mobile marketing.
• Manage PPC campaigns on Google and social media platforms.
• Formulate and implement online marketing strategies to achieve business objectives.
• Identify target audiences and develop campaigns that resonate with them.
• Work out promotional campaigns, webinar planning and execution to support sales team.
• Use web analytics tools to track and analyze the performance of online marketing campaigns.
• Prepare regular reports on campaign performance and provide insights to optimize strategies.
• Utilize CRM systems to manage customer data and personalize marketing efforts.
• Implement strategies for customer retention and loyalty.
• Stay updated on industry trends and changes in consumer behavior.
• Continuously adapt marketing strategies to reflect market dynamics.

Requirements

• Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma or Professional Degree in Marketing or equivalent.
• At least 5 years of experience in the relevant field, with significant experience leading successful campaigns across multiple markets.
• Proven results in growing brand awareness, lead generation, and sales through digital and social media channels.
• Proficient in Marketing Tools such as Canvas, Adobe Creative Suite (Photoshop, Illustrator, etc.), Google Ads, demand generation and inbound marketing.
• In-depth knowledge of SEO, SEM, PPC, and digital analytics tools.
• Strong organizational skills and ability to work independently.
• Excellent communication and interpersonal skills.
• Willingness to learn, adapt, and take initiative.
• Candidate(s) must be willing to work in Perai Area.
• Required language(s): English, Mandarin (added advantage).

Preferred Skills

• Certifications in Google Analytics, Google Ads, and other relevant platforms.
• Experience with A/B testing, conversion rate optimization (CRO), and advanced analytics techniques.
• Experience with data visualization and reporting tools.