Senior Corporate Branding & Marketing Manager

Bangsar Heights Pavilion; Kuala Lumpur; On-site; MYR 80,000 - 120,000; Full time

Job summary

An esteemed corporate company is seeking a seasoned Senior Corporate Branding & Marketing Manager to drive brand strategies and oversee PR efforts. The ideal candidate will have a Bachelor's Degree and 8-10 years of experience in corporate branding and leadership. Responsibilities include managing brand identity, lead teams, and collaborate on marketing initiatives. Proficiency in English and Mandarin is essential for liaising with diverse stakeholders. This role promises a dynamic opportunity within a growing organization.

Qualifications

• Minimum 8–10 years in corporate branding, marketing, or communications.
• 3–5 years in a managerial or leadership role.
• Proven ability to lead teams and manage external agencies.

Responsibilities

• Drive corporate brand strategies aligned with the Group’s vision.
• Govern brand identity and track brand KPIs.
• Lead corporate PR strategy and media relations.

Skills

Corporate brand strategy

PR and stakeholder communications

Team leadership

Strategic thinking

Analytical skills

Excellent communication

Proficiency in English and Mandarin

Education

Bachelor’s Degree in Marketing, Branding, Communications, Business

Job description

In line with our Group’s expansion, we are looking for a seasoned Senior Corporate Branding & Marketing Manager to join our team!

Key Responsibilities

• Drive corporate brand strategies aligned with the Group’s vision, values, and business objectives.
• Govern brand identity, guidelines, and standards; track brand KPIs and performance.
• Analyse market trends and competitor insights to refine brand positioning.

Brand Positioning & Creative Direction

• Define brand narratives and ensure consistent positioning across all touchpoints.
• Provide strategic direction for creative development, campaigns, advertising, and sponsorships.

Public Relations & Reputation

• Lead corporate PR strategy, media relations, and agency partnerships.
• Safeguard and strengthen the Group’s corporate reputation.
• Oversee digital and social media strategy at a governance level to ensure brand consistency.
• Ensure content aligns with brand tone, voice, and desired brand perception.
• Lead and develop the branding team; collaborate cross-functionally to ensure cohesive brand execution.
• Manage branding budgets and external agencies for effective delivery.

Requirements

• Bachelor’s Degree in Marketing, Branding, Communications, Business, or a related field.
• Minimum 8–10 years of experience in corporate branding, marketing, or communications, with at least 3–5 years in a managerial or leadership role.
• Strong experience in corporate brand strategy, brand governance, PR, and stakeholder communications.
• Proven ability to lead teams and manage external agencies and partners.
• Strong strategic thinking, analytical, and problem‑solving skills.
• Excellent presentation, communication, and stakeholder management skills.
• Proficiency in English and Mandarin is required (to liaise with Mandarin‑speaking stakeholders, partners, or regional teams).
• Experience in group‑level branding, listed companies, property, FMCG, or corporate environments is an added advantage.

Personal Attributes

• Team‑oriented and goal‑focused.
• Positive, enthusiastic, and passionate about branding and marketing.
• Proactive with strong initiative and a solution‑focused mindset.
• Hardworking with a strong work ethic and a "can‑do" attitude.