Senior Content Creator

Maukerja Malaysia; Kuala Lumpur; On-site; MYR 40,000 - 60,000; Full time

Job summary

A leading recruitment platform in Malaysia is seeking a Digital Marketing Specialist to develop and execute social media strategies that drive engagement and traffic. The ideal candidate should have a Bachelor’s degree in Marketing and 2-3 years of experience in digital marketing. Responsibilities include content creation, managing campaigns across platforms, and analysing performance metrics to optimize strategies. The position offers benefits such as health insurance, annual leave, and KPI incentives.

Benefits

Annual Leave

EPF

SOCSO

Health Insurance

Medical Leave

Company Activities

Allowance

KPI Incentive

Qualifications

• Minimum 2–3 years experience in digital marketing or social media strategy.
• Strong proficiency in both English and Bahasa Malaysia.
• Proven experience developing and executing effective social media strategies.

Responsibilities

• Develop and execute social media strategies to drive content growth.
• Manage a structured content calendar across multiple platforms.
• Create engaging content ideas tailored to jobseekers & employers.
• Analyse performance metrics and optimise campaigns.
• Oversee community interactions by responding and engaging with followers.

Skills

Digital marketing

Social media strategy

Content creation

Data analysis

Copywriting

Community management

Paid advertising

Education

Bachelor’s degree in Marketing or related field

Job description

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum 2–3 years experience in digital marketing or social media strategy.
• Strong proficiency in both English and Bahasa Malaysia.
• Proven experience developing and executing effective social media strategies.
• Solid understanding of content funnels, audience behaviour, and platform algorithms.
• Able to analyse data (engagement, reach, traffic, conversions) and turn insights into action.
• Excellent copywriting skills with adaptable tone and style.
• Experience managing content calendars and community interactions.
• Skilled in handling content projects from ideation to execution.
• Bonus: experience in paid ads (Facebook Ads, TikTok Ads, Google Ads).

Responsibilities

• Develop and execute social media strategies to drive content growth, traffic, and jobseeker actions.
• Manage a structured content calendar across TikTok, Facebook, Instagram, and LinkedIn.
• Create engaging content ideas, scripts, captions, and concepts tailored to jobseekers & employers.
• Analyse performance metrics and optimise campaigns based on insights.
• Ensure consistent brand voice, tone, and messaging across platforms.
• Monitor trends in careers, HR, job search, and workplace topics.
• Oversee community interactions by responding and engaging with followers.
• Plan and manage social media advertising campaigns to drive qualified leads.
• Test new formats, hooks, and content types to boost engagement and reach.
• Collaborate closely with marketing, sales, product, and recruitment teams to align executions with business goals.

Benefits

• Annual Leave
• EPF
• SOCSO
• Health Insurance
• Medical Leave
• Company Activities
• Allowance
• KPI Incentive