Senior Brand Manager (FMCG)

Quintus Search; Petaling Jaya; On-site; MYR 200,000 - 250,000; Full time

Job summary

A leading search firm in Malaysia is seeking a Brand Manager to develop impactful brand strategies and execute comprehensive marketing campaigns. You will be responsible for market research, collaborating with cross-functional teams, and managing budgets for optimal ROI. The ideal candidate should have a strong background in brand management within the FMCG industry, effective leadership skills, and the ability to adapt in fast-paced environments. This position offers opportunities for professional growth and leadership development.

Qualifications

• Proven experience in brand management within the FMCG industry, preferable at a multinational company.
• Strong understanding of consumer insights, market dynamics, and industry trends.
• Demonstrated track record of successful brand strategies and marketing campaigns.

Responsibilities

• Develop and implement brand strategies that align with business goals.
• Conduct market research to identify consumer insights and growth opportunities.
• Leverage research to define brand positioning and key messages.

Skills

Brand management

Market research

Consumer insights

Marketing campaigns

Leadership

Education

Bachelor's degree in Marketing, Business Administration, or related field

Master's degree

Tools

Marketing software

Analytics tools

Project management applications

Job description

Responsibilities:

• Develop and implement brand strategies that align with overall business goals and drive market impact.
• Conduct thorough market research and analysis to identify consumer insights, market trends, and opportunities for brand growth.
• Leverage consumer research to define brand positioning, target audience, and key messages that resonate with consumers.
• Create and manage annual brand plans, ensuring effective allocation of resources to achieve brand objectives and deliver against KPIs.
• Develop and execute integrated marketing campaigns across various channels, including digital, social media, PR, and traditional mediums.
• Collaborate with cross-functional teams (product development, sales, supply chain, etc.) to ensure strategic alignment and consistency in brand execution.
• Monitor brand performance, market share, and competitive landscape, making necessary adjustments and recommendations to drive growth and maintain brand relevance.
• Manage brand budgets efficiently, tracking expenses, and ensuring maximum ROI.
• Build and manage strong partnerships with external agencies to develop creative and impactful marketing campaigns.
• Lead, inspire, and mentor a team of brand managers to achieve targets and foster their professional growth.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field. Master's degree is a plus.
• Proven experience in brand management within the FMCG industry, preferably at a multinational company.
• Strong understanding of consumer insights, market dynamics, and industry trends.
• Demonstrated track record of developing and executing successful brand strategies and marketing campaigns.
• Exceptional analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Excellent communication and presentation skills, with the ability to influence and negotiate with stakeholders at all levels.
• Strong leadership abilities with the capacity to motivate and develop high-performing teams.
• Proficient in using marketing software, analytics tools, and project management applications.
• Adaptable and result-oriented, capable of thriving in a fast-paced, high-pressure environment.