Senior Brand Executive

Coty; Selangor; On-site; MYR 100,000 - 150,000; Full time

Job summary

A global beauty leader in Malaysia is seeking a Brand Manager to support marketing strategies and brand development for prestigious products. Candidates should possess a Bachelor's degree and at least 2 years of experience in Brand Marketing. Responsibilities include managing campaigns, collaborating with partners, and executing promotions across channels. Strong analytical and problem-solving skills are essential for this role.

Qualifications

• Minimum 2 years of experience in Brand Marketing or a related field.

Responsibilities

• Support the Brand Manager in achieving brand objectives.
• Collaborate with Media and PR Agencies.
• Monitor and analyze KPIs for campaigns.
• Execute BTL promotions across multiple channels.
• Research and track competitors’ marketing activities.

Skills

Strong analytical skills

Problem-solving skills

Education

Bachelor’s degree in any discipline

Job description

Coty is a world leader in beauty and home to an illustrious roster of cosmetic, skincare and fragrance brands. And our company has a mission: to challenge the definition of beauty, to encourage authenticity and celebrate diversity. Because to us at Coty, beauty isn’t about conforming to somebody else’s ideal. It’s about inclusion and liberating everyone to shine in their unique way.

Responsibilities

Brand Management

• Support the Brand Manager in achieving the brand and business objectives for assigned brands by contributing to the development and execution of effective marketing strategies.
• Collaborate with Media and PR Agencies to create integrated media and PR strategies aimed at enhancing brand desirability, supporting product launches, and driving overall brand development.
• Monitor and analyze key performance indicators (KPIs) such as reach, impressions, and brand recall for both PR and digital campaigns to evaluate effectiveness and optimize results.
• Work closely with retailers to consolidate brand mechanics, ensuring alignment and effective implementation across various sales channels.

Trade Marketing, BTL: Promotion & Animation

• Execute BTL promotions across Dept Stores, Sephora and Perfumery and Ecommerce channels for in-store, omni excellence
• Develop exclusive offerings and promotions tailored to various customers/channels and end consumers
• Coordinate the execution of product animations and podium displays in collaboration with Key Accounts, Visual Merchandising, and Retail Operations. Oversee the development and execution of brand-building and sales-driving events that reflect the brand’s heritage, image, and expertise.
• Assist the Brand and Retail Operations teams in monthly sales planning and activation initiatives designed to drive results, overcome challenges, and manage risks effectively.
• Works hand-in-hand with the Visual Merchandising and Retail Operation team with regarding to implementing product staging, development of visuals and other POS materials, promotions, training of Beauty Advisors, and customer journey

Reporting & Others

• Research and track competitors’ marketing activities periodically and collect market data and insights to analyse brand’s competitive performance and future plans.
• Manage and coordinate the deployment of brand assets that support the annual plan activation together with external agencies
• Maintain the full spectrum of marketing expenses including document issuance, record maintenance and monthly tracking.

ESSENTIAL

• Bachelor’s degree in any discipline.
• Minimum 2 year of experience in Brand Marketing, or a related field.
• Strong analytical, number sense and problem-solving skills.