Senior Ad Operations Specialist (Programmatic Advertising)

Cognizant; Kuala Lumpur; Hybrid; MYR 50,000 - 75,000; Full time

Job summary

A global technology company is looking for an Ad Operations Specialist in Kuala Lumpur. The successful candidate will be responsible for managing the end-to-end lifecycle of advertising campaigns, including media plans, trafficking, QA, and optimization. This role requires a graduation degree and 2-6 years experience in a similar role, with proficiency in ad servers and DSPs like Google Ad Manager and DV360. The company offers a hybrid work arrangement post-probation, starting with in-office work in KL.

Qualifications

• Minimum 2 years and up to 6 years experience in a similar role.
• Ability to perform thorough QA checks and manage campaigns effectively.
• Strong collaboration skills with effective issue resolution capabilities.

Responsibilities

• Review and QC media plans; build orders in ad server.
• Handle creative asset submission and metadata entry.
• Conduct thorough QA checks pre-launch and during campaign flight.
• Generate performance reports and billing reconciliations.

Skills

Proficiency in ad servers

DSP experience

Experience with trafficking tools

Familiarity with Jira and Salesforce

Understanding of CTV/OTT and video ecosystems

Effective stakeholder engagement

Education

Any graduation – business or technical

Tools

Google Ad Manager

DV360

The Trade Desk (TTD)

Yahoo DSP

Amazon DSP

Jira

Salesforce

Job description

Job Description:

• The Ad Operations Specialist will be responsible for executing and managing the end-to-end lifecycle of advertising campaigns across proprietary ad platforms. This includes media plan review, trafficking, QA, reporting, and optimization for both direct IO and programmatic campaigns. The role demands precision, speed, and proactive communication to ensure campaigns meet the standards for quality, compliance, and performance.

Key Responsibilities:

• Review and QC media plans; build orders in customer’s proprietary ad server
• Handle creative asset submission and metadata entry
• Trafficking campaigns including tag implementation, targeting setup, and frequency capping
• Conduct thorough QA checks pre-launch and during campaign flight
• Activate campaigns and monitor pacing, flagging risks proactively
• Generate and deliver performance reports and billing reconciliations
• Collaborate with global teams and support 12/7 operations across time zones

Required Skills & Experience:

• Any graduation – business or technical
• Minimum 2 years’ and up to 6 years’ experience in a similar role
• Proficiency in ad servers and DSPs Required Skills & Experience (DSPs (e.g., Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP).
• Experience with trafficking tools and reporting platforms
• Familiarity with workflow and CRM tools: Jira, Salesforce
• Understanding of CTV/OTT, video, and display ecosystems
• Collaboration & Communication: Effective stakeholder engagement, proactive issue resolution, and seamless workflow integration

Additional information:

• 3-4 rounds of interview (Virtual)
• Intake date is on 19 January 2026
• First 3 months - will be based in the office, in KL office
• Post 3 months - Hybrid work arrangement to kickstart