SALES & MARKETING MANAGER

Sin Yew Lai Trading Sdn Bhd; Sungai Buloh; On-site; MYR 80,000 - 120,000; Full time

Job summary

A trading company in Malaysia is seeking an experienced Sales & Marketing Manager to drive growth through strategic planning and team leadership. The ideal candidate will have significant experience in sales forecasting, developing marketing strategies, and managing teams. Strong digital marketing skills and fluency in Mandarin are essential. This role requires a results-oriented approach to increase market share and profitability.

Qualifications

• Minimum of 5-8 years in sales and marketing, with 10-15+ years for seasoned candidates.
• Experience in preparing sales forecasts and managing departmental budgets.
• Ability to oversee and direct marketing campaigns.

Responsibilities

• Develop and implement comprehensive sales and marketing strategy.
• Lead and mentor sales and marketing teams.
• Analyze sales and marketing performance and provide reports to management.

Skills

Market research

Sales strategy development

Digital marketing

Team leadership

Mandarin fluency

Job description

The Sales & Marketing Manager is responsible for developing and implementing the company's overall commercial strategy. This role provides leadership to the sales and marketing teams, sets ambitious revenue goals, and drives all initiatives to increase market share, brand presence, and profitability.

JOB TASK

1. STRATEGIC PLANNING & BUDGETING

• Design, implement, and manage the company's comprehensive sales and marketing strategy to achieve aggressive growth targets.
• Prepare annual sales forecasts, set departmental budgets, and manage all resources to ensure a positive return on investment (ROI).
• Conduct continuous market research and competitor analysis to identify new business opportunities, market trends, and potential threats.

2. TEAM LEADERSHIP & MANAGEMENT

• Lead, mentor, and develop the sales and marketing teams, fostering a high performance, collaborative culture.
• Establish clear goals and Key Performance Indicators (KPIs) for the team and individual members.
• Conduct regular performance reviews, provide constructive feedback, and identify training needs to enhance team capabilities.
• Oversee the hiring and onboarding of new talent within the department.

3. SALES & MARKETING OVERSIGHT

• Direct the sales team's activities, oversee the sales pipeline, manage key client relationships, and participate in crucial negotiations.
• Develop and manage sales channels, including direct sales, distributors, and online platforms.
• Oversee the planning and execution of all marketing campaigns, including digital marketing (SEO/SEM, social media, email), branding, content, and events.
• Analyze sales and marketing performance data and present comprehensive reports and strategic recommendations to the top management/board of directors.

JOB REQUIREMENT

• A minimum of 5 – 8 years of progressive experience in sales and marketing, with 10 – 15+ years being ideal for a seasoned candidate.
• Ability to design and implement comprehensive sales and marketing strategies.
• Strong experience with preparing sales forecasts, setting departmental budgets, and managing for a positive return on investment (ROI).
• Expertise in directing sales team activities, managing sales channels (direct, distributors, online), and participating in high-level negotiations.
• Comprehensive knowledge of overseeing marketing campaigns, including digital marketing (SEO/SEM, social media), branding, and events.
• Strong ability to conduct market research, analyze competitor activities, and interpret sales and marketing performance data to make strategic recommendations.
• Must be able to speak and read Mandarin to effectively communicate with Mandarin-speaking clients.

Application Questions

• Which of the following statements best describes your right to work in Malaysia?
• Which of the following types of qualifications do you have?
• How many years' experience do you have as a Sales and Marketing Manager?
• How many years' experience do you have as a manager / team lead?
• Do you have experience with Search Engine Optimisation (SEO)?
• Do you have experience with Search Engine Marketing (SEM)?
• How many years of digital marketing experience do you have?
• How many years' experience do you have with forecasting for businesses?

Sin Yew Lai started its operation in the year 1990 under the business name Perniagaan Yew Lai by manufacturing and supplying Bird Food. The company is founded by Mr. Chan Keng Boon and partner. The company continued to grow steadily throughout the years and added new business segments such as the pet’s market supplying pet’s accessories, cages, food and more. The company supply its products throughout the whole of Peninsular Malaysia, Sabah and Sawarak. Additionally, we export regularly to clients from Singapore, Indonesia, Brunei and other neighboring countries. Products sold by the company are either manufactured locally or imported from China. We are committed to supplying high quality and great pet and bird products.