Sales Manager

Loob Holding; Selangor; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading beverage company in Malaysia is seeking a Sales Manager for SodaXpress to drive sales strategy and business growth. The ideal candidate will have at least 3 years of sales experience, preferably in F&B equipment or FMCG. Responsibilities include identifying new accounts, managing relationships, and coordinating with distributors to ensure strong market presence. This role offers an exciting opportunity to influence product visibility and sales performance across key markets.

Qualifications

• Minimum 3 years of experience in sales, preferably in F&B equipment or FMCG.
• Experience in both B2B and B2C environments is advantageous.

Responsibilities

• Lead sales strategy to meet revenue and profitability targets.
• Identify and secure new F&B accounts.
• Conduct product presentations and create tailored proposals.
• Build and manage long-term relationships with key accounts.
• Conduct regular outlet and store visits for performance monitoring.

Skills

Sales strategy

Account management

Channel management

Product knowledge

Job description

Join us to lead the growth of SodaXpress, an exciting beverage innovation brand—driving sales strategy, partnering with top F&B and retail players, and expanding the brand’s presence across the market.

Sales Strategy & Business Growth

Lead sales strategy to meet revenue and profitability targets while driving distributor performance, market coverage, and key business KPIs.

Identify, approach, and secure new F&B accounts (restaurants, hotels, caterers, bars).

Expand presence in electronics retail stores, ensuring strong product visibility and sell-through.

Conduct product presentations, demos, and create tailored proposals based on customer needs.

Consistently achieve monthly and quarterly sales targets.

Account Management

Build and manage long-term relationships with key accounts, providing after-sales support and gathering customer feedback.

Deliver product and operational training to restaurant teams and retail floor staff.

Ensure stock availability, proper POSM placement, and promotional activities at all touchpoints.

Channel & Operations Management

Conduct regular outlet and store visits to monitor performance and execution.

Coordinate with distributors to maintain smooth supply, inventory flow, and replenishment.

Monitor competitors’ products, pricing, and market promotions.

Product & Technical Knowledge

Understand all product features, safety protocols, and CO₂ cylinder handling.

Perform basic troubleshooting and assist customers with operational queries.

Reporting & Administration

Maintain a clear sales pipeline, track activities, and provide weekly performance reports, forecasts, and market insights.

Requirement

Min 3 years of experience in sales (F&B equipment, FMCG, appliances, or retail preferred).

Experience in both B2B and B2C environments is an advantage.