Sales Manager General Trade

Julie's Biscuits; Sungai Petani; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading FMCG company in Malaysia seeks an experienced sales manager for the SP Branch. Responsibilities include overseeing sales operations, developing business plans, and leading the sales team. The ideal candidate must have a diploma in a relevant field and at least 5 years of experience in the FMCG sector. Proficiency in English, Bahasa Malaysia, and Mandarin is necessary. This position requires strong leadership skills and a passion for sales, with extensive travel across the Northern Region.

Qualifications

• 5 years of experience in FMCG, preferably in food & beverages.
• Track record in developing sales and maintaining customer relationships.
• Fluency in English, Bahasa Malaysia, and Mandarin is essential.
• Strong analytical and planning skills with problem-solving ability.
• Demonstrated leadership capabilities.

Responsibilities

• Oversee entire sales operations for General Trade.
• Develop and execute business plans with sales strategies.
• Enhance brand visibility and market presence.
• Analyze sales performance and adjust strategies.
• Manage, train, and lead the sales team.

Skills

Sales development

Customer relationship management

Verbal and written communication

Presentation skills

Negotiation skills

Education

Diploma in Management/Marketing/Mass Communication/Business Administration

Tools

Microsoft Office Suite

Job description

Major Duties and Responsibilities

• Overseeing the entire sales of General Trade for SP Branch.
• Developing and executing a comprehensive business plan, including sales strategies, and profit goals.
• Enhancing the visibility and market presence of Julie’s brand to stimulate growth.
• Analyzing sales performance and territory dynamic, adjusting strategies as needed, and managing debt collection effectively.
• Implementing a robust sales management process to help the team identify and prioritize key customers and prospects.
• Monitoring the sales team’s performance and driving them to achieve targets.
• Managing, training, and leading the sales team in the designated territory.
• Analyzing market trends and customer feedback to inform product improvements.
• Regularly reviewing and reporting on sales data and market analysis to senior management.
• Performing additional duties as assigned by the superiors or the Company.

Qualifications and Skills Required

• Possess at least a Diploma in Management/Marketing/Mass Communication/Business Administration or equivalent, with at least 5 years’ experience in FMCG industry, preferably within the food & beverages industry in General Trade.
• A proven track record in developing sales and maintaining strong customer relationships.
• Excellent presentation, verbal and written communication skills in English and Bahasa Malaysia. Fluency in Mandarin is essential as the role involves dealing with Mandarin speaking clients.
• A strong passion for sales and the ability to think quickly and innovatively.
• Decisiveness, a broad perspective, and proficient planning and analytical skills, with a knack for problem-solving, critical thinking, and meeting deadlines.
• Demonstrated leadership capabilities with strong problem-solving and decision‑making skills.
• Self‑motivation and goal orientation, with a persistent drive to achieve better results.
• Independence, proactivity, and strong negotiation and interpersonal skills.
• Proficiency in Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint).
• Ownership of a car and willingness to travel extensively across the Northern Region, including Perak, Penang, Kedah, and Perlis.