Sales Manager

AEL Engineering Sdn Bhd; Parit Buntar; On-site; MYR 90,000 - 120,000; Full time

Job summary

A leading engineering firm in Malaysia seeks an experienced Sales Manager to drive B2B sales in sheet metal fabrication and precision engineering. Key responsibilities include developing sales strategies, managing customer relationships, and overseeing quotation processes. Ideal candidates will have at least 7–10 years of relevant experience, strong technical skills, and proficiency in tools like SAP and CRM. This role promotes professional development within a collaborative environment.

Qualifications

• Minimum 7–10 years of experience in B2B manufacturing sales, preferably in sheet metal fabrication or precision engineering.
• Proven record of achieving sales growth and managing key accounts.
• Self-driven and able to work under minimal supervision.

Responsibilities

• Develop and implement sales strategies to achieve revenue and profit targets.
• Maintain and strengthen relationships with customers.
• Oversee the preparation of RFQs, quotations, and pricing proposals.
• Develop monthly and quarterly sales forecasts and pipeline reports.
• Collaborate with Engineering and Operations to align delivery schedules.
• Lead, coach, and develop the Sales and Customer Service team.

Skills

B2B manufacturing sales

Technical understanding of fabrication processes

Communication skills

Negotiation skills

Presentation skills

Proficiency in SAP

Proficiency in MS Excel

Proficiency in CRM tools

Analytical skills

Education

Bachelor's Degree in Business, Marketing, Engineering, or equivalent

Tools

SAP

MS Excel

CRM tools

Job description

Qualifications

Bachelor’s Degree in Business, Marketing, Engineering, or equivalent.

• Minimum 7–10 years of experience in B2B manufacturing sales, preferably in sheet metal fabrication, precision engineering, or contract manufacturing (EMS/ODM) industries.
• Strong technical understanding of fabrication processes and ability to interpret drawings/specifications.
• Proven record of achieving sales growth and managing key accounts.
• Excellent communication, negotiation, and presentation skills.
• Proficiency in SAP, MS Excel, and CRM tools.
• Self‑driven, analytical, and able to work under minimal supervision.
• Willing to travel locally and internationally to meet customers.

Key Responsibilities

1. Sales Strategy & Business Development. Develop and implement sales strategies to achieve company revenue and profit targets. Identify and pursue new business opportunities in existing and new markets. Conduct market research to identify trends, competitor activities, and potential customers. Support business diversification efforts (e.g., exploring new customer segments or product categories).
2. Customer Relationship Management. Maintain and strengthen relationships with customers. Serve as main point of contact for customer inquiries, RFQs, and commercial negotiations. Conduct regular customer visits to understand requirements, feedback, and future project needs. Ensure high customer satisfaction through proactive communication and problem resolution.
3. Sales Operations & Quotation Management. Oversee the preparation and submission of RFQs, quotations, and pricing proposals. Work closely with the RFQ Costing Engineer, Engineering, and Production teams to ensure accurate costing and lead‑time commitments. Monitor order conversion rates and lead follow‑up strategies. Manage customer forecasts, purchase orders, and pricing agreements in coordination with internal stakeholders.
4. Forecasting, Reporting & KPI Tracking. Develop monthly and quarterly sales forecasts and pipeline reports. Track sales performance against targets and analyze variances. Prepare and present sales performance updates and strategic plans to management. Utilize SAP or CRM systems for sales tracking, quotation management, and customer database updates.
5. Cross‑Functional Collaboration. Collaborate with Engineering, Production Planning, and Operations to align delivery schedules and capacity planning with customer demand. Support NPI (New Product Introduction) launches by providing commercial input and coordinating customer communication. Work with Operation Excellence (OpEx) and Process Engineering teams to improve cost competitiveness and customer response time.
6. Leadership & Team Development. Lead, coach, and develop the Sales and Customer Service team to enhance performance and professionalism. Set individual KPIs, monitor progress, and provide guidance for continuous improvement. Foster a customer‑focused, result‑driven culture within the department.