Sales Enablement Specialist

Funding Societies; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading SME finance platform in Kuala Lumpur is seeking a proactive Sales Enablement Specialist. You will manage the HubSpot CRM, ensuring data accuracy and supporting the Sales team. Ideal candidates should have 4+ years of CRM management experience, particularly in HubSpot. Responsibilities will include implementing strategies for lead nurturing, training team members, and ensuring compliance with CRM practices. The company offers flexible work arrangements and a commitment to employee wellbeing.

Benefits

Flexible paid vacations

Medical benefits

Wellness coaching

Qualifications

• 4+ years of CRM management experience, with at least 2 years in HubSpot.
• Strong understanding of CRM workflows and customer journeys.
• Experience in reporting and dashboarding.

Responsibilities

• Design and implement CRM strategies for lead nurturing.
• Ensure accuracy and completeness of CRM data.
• Train Sales team members on HubSpot usage.

Skills

CRM management

Data accuracy

Analytical skills

Tools

HubSpot

Job description

Funding Societies | Modalku is the largest SME digital finance platform in Southeast Asia. We are licensed and operating in Singapore, Indonesia, Thailand, Malaysia and Vietnam, and backed by Sequoia India (Peak XV), Softbank Vision Fund, Khazanah and SMBC bank amongst many others. Funding Societies | Modalku provides business financing to small and medium-sized enterprises (SMEs), which is funded by individual and institutional investors, as well as payments solutions to SMEs and consumers.

We live by our core values (GETFS)

• Grow Relentlessly: Strive to become our best, most authentic selves.
• Enable Teamwork, Disable Politics: Only by forging togetherness, we help each other succeed.
• Test Measure Act: Stay curious and reinvent ourselves, through innovation and experimentation.
• Focus on Impact: Create impact through bias for action and tangible results.
• Serve with Obsession: Build win‑win relationships for the long‑term by having a customer obsession.

We are looking for a proactive and hands‑on Sales Enablement Specialist to support the day‑to‑day operations of our HubSpot CRM system. You will play a key role in ensuring data accuracy, supporting campaign execution, and enabling the Sales and Marketing teams to fully leverage the system.

This role is ideal for someone who is detail‑oriented, systems‑savvy, and passionate about improving how teams use CRM to drive performance and customer engagement.

What you will do:

• Design and implement CRM strategies and automated workflows to drive lead nurturing, conversion, and retention.
• Collaborate with Marketing, Sales, and Customer Success to align CRM initiatives with business objectives.

HubSpot Administration & Optimization

• Own and manage the HubSpot CRM platform, including lifecycle stages, deal pipelines, lists, properties, integrations, and user access.
• Continuously improve system configuration, automation rules, and performance tracking.

Data Quality & System Usage

• Ensure accuracy and completeness of CRM data, including contacts, companies, deals, and activity logs.
• Proactively monitor and enforce data hygiene practices—deduplication, field validation, deal stage consistency, and property updates.
• Audit system usage regularly and follow up with team members to improve compliance and proper deal logging.
• Build and maintain a centralized library of enablement assets including pitch decks, battle cards, case studies, talk tracks, and ROI tools.
• Drive regular updates and usage tracking of sales content to ensure relevance and effectiveness.
• Train Sales team members and Sales Managers on proper HubSpot usage, deal entry protocols, pipeline management, and reporting.
• Develop and maintain documentation, SOPs, and job aids to ensure consistent platform usage.
• Serve as a first‑line contact for questions or troubleshooting related to HubSpot usage.

Reporting & Insights

• Build and maintain dashboards and reports that track key CRM metrics (conversion rates, funnel velocity, deal health, etc.).
• Partner with Rev/Sales Ops and Sales leadership to identify insights and drive performance improvements.

What we are looking for:

• 4+ years of CRM management experience, with at least 2 years hands‑on in HubSpot.
• Strong understanding of CRM workflows, customer journeys, and lifecycle marketing.
• Demonstrated experience maintaining data accuracy, hygiene, and CRM governance.
• Proven ability to train and support cross‑functional commercial teams.
• Strong analytical and problem‑solving skills, with experience in reporting and dashboarding.
• HubSpot certification(s) or advanced HubSpot knowledge is a strong plus.
• Experience working in fast‑paced, high‑growth, or multi‑market environments is preferred.

Benefits

• Time off – Flexible paid vacations, holidays by country, and special days for birthdays and anniversaries.
• Flexible working – Trust and support your work & life balance.
• Medical benefits – Health insurance coverage for employees and dependents.
• Mental health and wellness – Org‑wide fitness initiatives and wellness coaching.
• Tech support – Company laptop and equipment support.

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