Revenue Growth Management Manager

BTI Executive Search; Selangor; Hybrid; MYR 120,000 - 160,000; Full time

Job summary

A leading multinational in the beverages sector seeks a Revenue Growth Management Lead to drive strategic initiatives and cross-functional leadership across markets in Malaysia and Singapore. This high-visibility role focuses on influencing revenue and category strategies while ensuring alignment between Sales, Marketing, and Finance. Ideal candidates will possess 7-10 years of FMCG experience with a strong emphasis on Commercial Excellence and the ability to translate insights into actionable strategies. Opportunities for career acceleration are available.

Benefits

Influence revenue and profitability

Work across diverse markets

Lead category initiatives

Career acceleration opportunities

Qualifications

• 7–10 years of FMCG experience, ideally in Commercial Excellence or RGM.
• Strong capability in category insights and strategic planning.
• Willingness to travel and conduct market immersion.

Responsibilities

• Lead Commercial Excellence strategies across channels.
• Apply RGM levers to drive sustainable growth.
• Design frameworks to enhance in-store visibility.
• Collaborate with Sales, Marketing, Finance, and Trade teams.
• Analyse financial performance and establish pricing guidelines.
• Coach commercial teams to raise capability.
• Drive innovation through shopper-centric approaches.

Skills

Strategic planning

Project management

Communication

Stakeholder influencing

Category insights

Commercial acumen

Education

Bachelor’s degree in Business, Economics, Finance or related field

Job description

About the Role

We are partnering with a fast-growing multinational in the beverages sector that is doubling down on commercial excellence to build the next generation of future leaders. This is a rare opportunity for a high-potential talent to step into a strategic role that directly shapes revenue, category strategy, and in-market execution across two dynamic markets in Southeast Asia.

As a Revenue Growth Management Lead, you will be at the centre of strategic planning, data-driven insights, and cross-functional collaboration. You’ll lead initiatives across Revenue Growth Management (RGM), category strategy, and in-store excellence—ensuring seamless alignment between Sales, Marketing, and Finance to unlock sustainable, profitable growth.

This role is ideal for someone eager to accelerate their career, influence commercial strategy at a regional level, and be groomed for future leadership opportunities.

Role Type: Individual Contributor
Reporting Line: Head of Commercial Excellence (Regional Cluster)

What You Will Do

• Lead the development and rollout of Commercial Excellence strategies across channels and markets.

• Apply RGM levers—Pricing, Pack/Price Architecture, Mix, Promotions & Trade Investments—to drive sustainable, profitable growth.

• Design and implement Perfect Store / PICOS frameworks to elevate in-store visibility and execution.

• Partner closely with Sales, Marketing, Finance, and Trade teams to ensure coordinated and agile execution.

• Analyse financial performance and establish pricing guidelines that balance competitiveness and profitability.

• Coach and upskill commercial and execution teams to embed best practices and raise capability across markets.

• Drive innovation through shopper‑centric approaches, category visioning, and experimentation.

What’s in It for You

• Strategic Impact: Influence revenue, profitability, and commercial direction across two priority markets.

• Regional Exposure: Work across Malaysia & Singapore, navigating diverse consumer and channel landscapes.

• Cross‑Functional Leadership: Collaborate with senior leaders across Sales, Marketing, Finance, and Strategy.

• Innovation & Ownership: Lead category captaincy initiatives and Perfect Store transformation.

• Career Acceleration: A high‑visibility role designed to groom future commercial leaders.

What You Need to Succeed

• Bachelor’s degree in Business, Economics, Finance, or related field.

• 7–10 years of FMCG experience, ideally in Commercial Excellence, RGM, Category Management, or Shopper roles.

• Strong capability in category insights, strategic planning, and in‑market execution.

• Excellent project management, communication, and stakeholder influencing skills.

• High commercial acumen with the ability to translate insights into actionable strategies.

• Willingness to travel and conduct on‑ground (Gemba) market immersion.