Retail Sales Execution Lead

Thakral One; Kuala Lumpur; On-site; MYR 80,000 - 100,000; Full time

Job summary

A consulting and technology services company is seeking a Retail Sales Execution Lead in Kuala Lumpur, Malaysia. The candidate should have 5-8 years of experience in retail operations and field sales. Responsibilities include leading in-store sales initiatives, implementing new sales tools, and enhancing the customer experience through collaboration with various teams. Strong people management and communication skills in English and Bahasa Melayu are essential. Join a pan-Asian firm focused on technology-driven solutions.

Qualifications

• 5-8 years of experience in retail operations, field sales, or channel execution roles, ideally within telecom, FMCG, or consumer electronics.
• Proven experience managing or supporting large-scale in-store rollouts or activations.
• Comfort with short-term contracts or project-based assignments.

Responsibilities

• Lead daily operations for in-store sales execution across designated retail locations.
• Coordinate implementation of personalization initiatives.
• Work closely with frontline staff to ensure adoption of new tools.

Skills

Retail operations

Field sales

Channel execution

People management

Coaching

Communication skills in English

Communication skills in Bahasa Melayu

Tools

Guided selling apps

POS systems

Customer segmentation tools

Job description

Thakral One is looking for a Retail Sales Execution Lead with 5-8 years of experience in retail operations, field sales, or channel execution. The role involves leading in-store sales initiatives, driving adoption of new tools and selling techniques, and collaborating with cross‑functional teams to enhance customer experience and retail performance.

The Role.

• Lead daily operations for in-store sales execution across designated retail locations
• Coordinate implementation of personalization initiatives (e.g., new sales enablement tools, in‑store journey changes)
• Work closely with frontline staff to ensure adoption of new tools and selling techniques
• Liaise with store managers, retail operations, marketing, and product teams to ensure seamless roll‑out and iteration of pilots
• Monitor and improve customer interactions through in‑store experimentation (e.g., offer framing, product bundling, consultative selling techniques)
• Provide feedback from retail ground teams to central teams to refine tools, scripts, and training.

The Expertise.

• 5-8 years of experience in retail operations, field sales, or channel execution roles, ideally within telecom, FMCG, or consumer electronics sectors
• Proven experience managing or supporting large‑scale in‑store rollouts or activations
• Familiarity with frontline enablement tools (e.g., guided selling apps, POS systems, customer segmentation tools)
• Strong people management and coaching skills with ability to influence store staff not under direct reporting lines
• Experience working in cross‑functional agile teams, especially in pilot/test‑and‑learn environments
• Comfort with short‑term contracts or project‑based assignments; experience in pilot or transformation programs a plus
• Strong communication skills in English and Bahasa Melayu; other local languages are advantageous.

About us.

Thakral One is a consulting and technology services company headquartered in Singapore, with a pan‑Asian presence. We focus primarily around technology‑driven consulting, adoption of value‑added bespoke solutions, enabling enhanced decision support through data analytics, and embracing possibilities in the cloud. We are heavily inclined towards building capabilities collaboratively with clients and believe strongly in improving grounded and practical outcomes. This approach is possible through our partnership with leading global technology providers and internal R&D teams. Our clients come from Financial Services, Banking, Telco, Government, Healthcare, and Consumer‑oriented organisations.