Retail Marketing Executive

MOG GROUP OF COMPANIES; Kuala Lumpur; On-site; MYR 50,000 - 80,000; Full time

Job summary

A leading retail company is seeking a Retail Marketing Executive in Kuala Lumpur to drive in-store marketing initiatives. This role involves executing campaigns that enhance brand visibility and customer engagement across nationwide outlets. Candidates should have a degree in Marketing or related fields and 3-5 years of relevant experience. A dynamic and collaborative work environment offering career growth awaits the right individual.

Benefits

Opportunity for career growth

Access to leading eyewear brands

Qualifications

• 3-5 years of experience in retail marketing, trade marketing, or brand activation.
• Strong understanding of retail operations and shopper marketing.
• Ability to manage multiple campaigns simultaneously.

Responsibilities

• Develop and execute retail-driven marketing campaigns.
• Drive traffic to stores through promotions and activations.
• Collaborate with teams for seamless execution of campaigns.

Skills

Retail marketing strategy

Stakeholder management

Campaign planning

Creative thinking

Education

Degree in Marketing, Business, or Communications

Job description

As the Retail Marketing Executive, you will lead the execution of retail-focused marketing initiatives that drive in-store traffic, brand visibility, and campaign engagement across MOG’s nationwide outlet network. You will act as a bridge between marketing strategy and retail execution, ensuring that every campaign or activation is optimized for results at the store level.

Key Responsibilities:

• Develop and execute retail-driven marketing campaigns in alignment with MOG’s brand objectives.
• Drive traffic to stores through tactical promotions, thematic campaigns, festive activations, and co-branded programs.
• Propose creative mechanics that engage walk-ins, increase conversion, and enhance customer experience.
• Plan and coordinate in-store activations, pop-ups, roadshows, trunk shows, and outlet-level events.
• Collaborate with the events, creative, and operations teams to deliver seamless executions.
• Act as the retail marketing lead for store opening/renovation launches.
• Work closely with the Merchandising team to plan monthly and quarterly promotions tied to stock performance, new launches, or supplier initiatives.
• Work with suppliers and brand principals to plan launches, promo support, in-store visibility, and staff education materials.
• Propose campaign ideas to uplift product sell-through and maintain strong category performance.

Requirements:

• Degree in Marketing, Business, Communications, or a related field.
• 3–5 years of experience in retail marketing, trade marketing, or brand activation.
• Experience in eyewear, beauty, FMCG, or lifestyle/healthcare retail is an advantage.
• Strong understanding of retail operations and shopper marketing.
• Excellent planning and coordination skills, able to manage multiple outlets and campaigns simultaneously.
• Confident in stakeholder management, both internal and external (suppliers, store team, merchandising etc).
• Creative thinker with a hands-on attitude — able to take ideas from pitch to execution.
• Strong team player who can collaborate across departments and provide progress updates clearly and regularly.

What We Offer:

• Opportunity to lead nationwide retail activations and impactful product campaigns
• A fast-paced environment with career growth in brand and trade marketing
• Access to leading eyewear brands and close collaboration with cross-functional teams