Regional Senior Executive, Product Marketer (Non - Coffee)

Zuspresso (M) Sdn Bhd; Shah Alam; On-site; MYR 70,000 - 90,000; Full time

Job summary

A leading beverage company is seeking a Regional Senior Executive, Product Marketer to bridge product development and customer needs. The role involves conducting market research, developing product positioning, and executing marketing campaigns to drive product awareness and adoption. Ideal candidates should have experience in market analysis and a proven track record in executing successful marketing strategies. This position is based in Shah Alam, Selangor, Malaysia.

Qualifications

• Experience in market research and competitive analysis.
• Capability to develop strong product positioning and messaging.
• Proven track record in executing marketing campaigns.

Responsibilities

• Conduct market and competitor research to identify opportunities.
• Develop product positioning and messaging that resonates with customers.
• Execute campaigns that generate awareness, demand, and product adoption.

Job description

Regional Senior Executive, Product Marketer (Non - Coffee)

Role PurposeThe Product Marketer bridges product development and customer needs by driving positioning, GTM strategies, and campaigns that build awareness and adoption of ZUS Coffee’s products.

Key Responsibilities

• Conduct market and competitor research to identify opportunities.
• Develop product positioning and messaging that resonates with customers.
• Build GTM strategies for new launches, campaigns, and channel activation.
• Partner with product, R&D, and sales teams to align on value propositions.
• Execute campaigns that generate awareness, demand, and product adoption.
• Develop content for campaigns, product guides, and internal enablement.
• Track and analyze campaign performance; adjust strategies for impact.
• Support brand storytelling and customer engagement efforts.