Regional Sales Manager

Universal Robina Corporation; Klang City; On-site; MYR 90,000 - 120,000; Full time

Job summary

A leading FMCG company in Klang City is seeking a Regional Sales Manager to oversee distributor management and sales execution in the Central region. You will lead teams, conduct performance evaluations, and drive strategies to achieve sales targets. The ideal candidate should have over 8 years of experience in FMCG, with strong leadership and analytical skills. This role requires high mobility and fluency in English and Bahasa Malaysia. Apply now and join us in delivering excellent food choices!

Qualifications

• 8+ years of experience in FMCG General Trade.
• Strong on-ground operations exposure.
• Proven track record in distributor management.
• Hands-on with route planning and trade execution.
• Strong analytical mindset with data discipline.

Responsibilities

• Lead and manage GT distributors in the Central region.
• Conduct regular trade visits and performance evaluations.
• Ensure target achievement for sales and distributor performance.
• Identify regional growth opportunities and execute projects.

Skills

Distributor management

Team leadership

Route planning

Field execution

Analytical mindset

Fluent in English

Fluent in Bahasa Malaysia

Knowledge of Mandarin

Job description

Grow Beyond UR Job with URC! Create UR journey in a workplace where your growth goes beyond UR job. Thrive in an environment filled with fun, collaboration, and fulfillment as we delight everyone with good food choices.

Universal Robina Corporation is looking for a Regional Sales Manager.

What are the Job Responsibilities?

Distributor Partner Management

• Lead, coach, and manage GT distributors in Central region.
• Drive monthly business reviews, performance tracking, and action plans.
• Resolve trade issues, stock allocation, delivery cycles, and TTA alignment.
• Support onboarding of DPs and transition plans.

People Leadership

• Manage and coach frontliners (ESRs & merchandisers) via DP structure.
• Conduct regular trade visits, route audits, and performance evaluations.
• Implement capability programs (e.g., 6-Step Selling Tools, Perfect Store).
• Work closely with internal Trade Marketing and Capability teams.

Sales Execution & KPI Delivery

• Ensure target achievement for: Sales, Reach, NPD Listing, Call Coverage.
• Monitor outlet universe expansion and GT numeric distribution.
• Drive Perfect Store execution, planogram compliance & POSM execution.
• Champion field discipline, SFA usage, and GT data reporting cadence.

Market Expansion & Strategic Projects

• Identify regional growth opportunities.
• Execute GT channel projects.
• Collaborate with cross-functional teams.

What are the Qualifications?

• 8+ years of experience in FMCG General Trade with strong on-ground ops exposure.
• Proven track record in distributor management & team leadership.
• Hands-on with route planning, field force tracking, and trade execution.
• Strong analytical mindset with data discipline (SFA/DMS/Sell-Out Tracking).
• Fluent in English, Bahasa Malaysia; Mandarin is a plus.
• High mobility across Central region (frequently field travel expected).

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices!

Important Note: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes take place in our respective offices or plants and are conducted solely by our Talent Acquisition teams using official corporate email addresses.