Regional Marketing Leader — SEA Growth & Brand

Inspire Brands Asia; Kuala Lumpur; On-site; MYR 90,000 - 150,000; Full time

Job summary

A leading fitness brand is seeking a Head of Marketing based in Kuala Lumpur. This senior leadership role is responsible for developing and executing impactful marketing strategies across Southeast Asia. Ideal candidates will have over 10 years of experience in marketing, demonstrating strong brand management, leadership capabilities, and a data-driven approach. The position offers a unique opportunity to influence regional strategy and build marketing capability while directly impacting brand equity and business performance across diverse markets.

Qualifications

• Minimum 10 years of progressive experience in marketing leadership roles.
• Proven experience leading multi-market or regional marketing teams, ideally in Asia.
• Strong balance of brand strategy, performance marketing, and commercial thinking.

Responsibilities

• Develop and execute annual regional marketing plans aligned with business priorities.
• Lead integrated marketing across digital, offline, events, and branding.
• Monitor market trends and competitor activity to identify growth opportunities.
• Manage the regional marketing budget and track performance metrics.

Skills

Marketing strategy development

Brand management

Stakeholder management

Data-driven decision making

Leadership

Job description

A leading fitness brand is seeking a Head of Marketing based in Kuala Lumpur. This senior leadership role is responsible for developing and executing impactful marketing strategies across Southeast Asia. Ideal candidates will have over 10 years of experience in marketing, demonstrating strong brand management, leadership capabilities, and a data-driven approach. The position offers a unique opportunity to influence regional strategy and build marketing capability while directly impacting brand equity and business performance across diverse markets.