Regional CRM Senior: Data-Driven Campaigns & CDP

Randstad; Shah Alam; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading F&B retail company is seeking a CRM Senior Executive to design and execute customer-driven campaigns while managing day-to-day operations of the Customer Data Platform (CDP). The ideal candidate will have at least 3 years of experience in CRM or marketing operations and hands-on knowledge of CRM/CDP software. This role requires strong analytical skills and the ability to drive data-driven decisions. Located in Shah Alam, this position offers a chance to contribute significantly to customer experience initiatives.

Qualifications

• Minimum 3 years in marketing operations, CRM, or growth roles.
• Hands-on experience with CRM/CDP software and analytic tools.
• Strong analytical, data-driven decision-making skills.
• Knowledge of conversion attributions and app events.

Responsibilities

• Design and execute CRM-driven campaigns and manage CDP operations.
• Utilise CDP capabilities for targeting strategies and personalisation.
• Track key metrics and provide insights to optimise marketing strategies.

Skills

Marketing operations

CRM software (Salesforce, HubSpot, etc.)

Analytic tools (Google Analytics)

Data-driven decision-making

Proficiency in Excel

Education

Bachelor Degree

Tools

Salesforce

HubSpot

Zoho

Microsoft Dynamics 365

Google Analytics

Job description

A leading F&B retail company is seeking a CRM Senior Executive to design and execute customer-driven campaigns while managing day-to-day operations of the Customer Data Platform (CDP). The ideal candidate will have at least 3 years of experience in CRM or marketing operations and hands-on knowledge of CRM/CDP software. This role requires strong analytical skills and the ability to drive data-driven decisions. Located in Shah Alam, this position offers a chance to contribute significantly to customer experience initiatives.