Quality Analyst – Ad Operations (SME)

Cognizant; Kuala Lumpur; On-site; MYR 60,000 - 80,000; Full time

Job summary

A leading technology services company seeks a Quality Analyst for Ad Operations in Kuala Lumpur. This role focuses on ensuring flawless campaign setups through detailed audits, validation of creative assets, and error reporting. The ideal candidate will have 3–6 years of experience, proficiency in key ad platforms, and excellent debugging skills with web tools. Successful candidates will demonstrate a keen attention to detail and a strong understanding of digital advertising standards.

Qualifications

• 3–6 years of experience in ad operations or related field.
• Mastery of ad servers and DSPs to identify configuration errors.
• Strong knowledge of VAST/VPAID standards in CTV environments.

Responsibilities

• Conduct pre-flight audits on campaign setups against media plans.
• Validate creative assets for compliance and functionality.
• Log defects and provide feedback to improve campaign quality.

Skills

Ad servers and DSPs proficiency

Technical debugging with web tools

Attention to detail

Tools

Google Ad Manager

DV360

Chrome Developer Tools

Job description

Job Title: Quality Analyst – Ad Operations (SME)

Location: Malaysia

Role Summary

The Quality Analyst is the first line of defence in our campaign operations. While the Ad Ops Specialists build the campaigns, your role is to ensure those builds are flawless before they go live. You will conduct daily audits of media plans, creative implementations, and targeting setups across proprietary platforms and major DSPs/Ad Servers. This role requires a "detective mindset" to catch errors before they impact the client.

Key Responsibilities

• Pre-Flight Audits: Perform detailed QC on campaign setups (Direct IO and Programmatic) against the signed Media Plan. Verify flight dates, budget caps, pacing settings, and rate types.
• Creative QA: Validate creative assets for compliance (specs, file size, SSL compliance) and function. Test 3rd-party tags and HTML5 assets to ensure click-through URLs and impression trackers fire correctly.
• Targeting Verification: Rigorously check line item targeting logic (Geo, Device, Audience Segments, Key-Values) to prevent wastage or delivery errors.
• Error Reporting & Feedback: Log all defects in the error tracking system (e.g., Jira). Provide direct, constructive feedback to Ad Ops Specialists to help them correct mistakes.
• Live Campaign Monitoring: Conduct "Day 2" checks to ensure live campaigns are tracking and pacing as expected. Investigate discrepancies between the Ad Server and 3rd-party verification vendors (e.g., IAS, MOAT).
• SOP Adherence: Ensure all trafficking teams are following the latest Standard Operating Procedures for the customer’s proprietary tools.

Required Skills & Experience

• Experience: 3–6 Years
• Platform Mastery: Proficiency in ad servers and DSPs (e.g., Google Ad Manager, DV360, TTD, Yahoo DSP, Amazon DSP). You must know some of these platforms well enough to spot subtle configuration errors.
• Technical Debugging: Proficiency with web debugging tools (Chrome Developer Tools, Ghostery, Charles Proxy, or Fiddler) to troubleshoot tag firing and VAST errors.
• Video/CTV Knowledge: Strong understanding of VAST/VPAID standards and common errors associated with OTT/CTV environments.
• Attention to Detail: Ability to spot a single missing digit in a deal ID or a misconfigured geo-target among hundreds of line items.

About Cognizant

Cognizant (Nasdaq: CTSH) engineers modern businesses. We help our clients modernize technology, reimagine processes and transform experiences so they can stay ahead in our fast-changing world. Together, we're improving everyday life. See how at www.cognizant.com or @cognizant.

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