Product Manager Group Strategy & Innovation

Maybank; Kuala Lumpur; On-site; MYR 100,000 - 150,000; Full time

Job summary

A leading financial institution in Kuala Lumpur is seeking a Product Manager to lead personalization initiatives across customer engagement platforms. The role involves defining business requirements, collaborating with technical teams, and overseeing SaaS platform management. Ideal candidates should have a bachelor's degree in a relevant field, proven experience in product management, and skills in marketing technologies. This position offers a chance to drive innovative engagement strategies within a dynamic environment.

Qualifications

• Proven experience in product management and customer engagement solutions.
• Hands on experience with SaaS platform implementation.
• Ability to manage vendor relationships for performance management.

Responsibilities

• Deliver hyper-personalized engagement capabilities across customer touchpoints.
• Define requirements and collaborate with technology teams on solutions.
• Lead cross-functional teams to launch personalization tools.

Skills

Product management

Digital platforms

MarTech

CRM solutions

SaaS platforms

Marketing Automation

Agile methodologies

Education

Bachelor’s degree in Business or related field

Postgraduate qualifications (MBA, Master’s)

Tools

CRM platforms

CDP

Marketing Automation tools

Job description

Responsibilities

• Act as the product and business lead to deliver hyper-personalized engagement capabilities across all customer touchpoints.
• Gather and define requirements based on business use cases and data insights, collaborating with technology teams to design and develop solutions.
• Plan and prioritize product feature backlog and releases to maximize business value and align with the overall roadmap.
• Lead cross-functional teams in developing and launching personalization tools and features, including engagement automation, content management, A/B testing, reporting, and optimization.
• Provide clear direction to ensure team alignment on objectives, deliverables, and successful implementation of personalization initiatives.
• Define success metrics, monitor performance, and measure the impact of released features to drive continuous improvement.
• Develop release plans and champion platform adoption across the organization to ensure effective utilization of personalization capabilities.

Requirements

• Proven experience in product management, digital platforms, MarTech, CRM, or customer engagement solutions, preferably in large enterprises or regulated environments.
• Proven ability to manage or implement SaaS platforms, including vendor selection, onboarding, configuration, integration, and optimization.
• Hands on experience with Marketing Automation, CDP, CRM, or Personalization platforms as a product owner or platform lead.
• Skilled in working with external vendors, SaaS providers, and system integrators for contract scoping, delivery governance, and performance management.
• Ability to translate business/marketing needs into platform capabilities, workflows, and integrations; experienced in Agile or hybrid Agile environments.
• Bachelor’s degree in Business, Information Systems, Computer Science, Engineering, Marketing, or related field; postgraduate qualifications (MBA, Master’s) are a plus.
• Product Management (Scrum Product Owner, SAFe POPM), Agile/delivery (Scrum, SAFe, Kanban), and platform-specific (Marketing Automation, CDP, CRM).