PR Executive

Publicis Groupe Holdings B.V; Kuala Lumpur; Hybrid; MYR 100,000 - 150,000; Full time

Job summary

A global PR agency in Kuala Lumpur is seeking a Public Relations Executive to manage the information between clients and the public. The role involves building relationships, media monitoring, and event management, along with excellent communication and interpersonal skills. Proficiency in English and ability to engage with Key Opinion Leaders are essential. This position offers a hybrid working schedule along with generous leave entitlements and comprehensive medical coverage.

Benefits

Generous leave entitlements

Cashless medical coverage

Life and personal accident insurance

Phone Allowance

Office closure during major festive celebrations

Qualifications

• Proactive, reliable, detail-oriented, and responsible.
• Ability to maintain confidentiality.
• Skilled in engaging with Key Opinion Leaders (KOLs).
• Fluent in English (reading, speaking, writing).
• Self-motivated with a positive and professional attitude.

Responsibilities

• Liaising daily with clients and media via phone and email.
• Building and maintaining relationships with clients and media.
• Monitoring various media for client opportunities.
• Collaborating with account teams on client proposals.
• Preparing client reports and attending meetings.
• Writing and distributing press releases to targeted media.
• Promoting news stories to the media.
• Analyzing and evaluating media coverage.
• Managing events like press conferences.
• Attending client events and promoting to media.
• Assisting in producing client publications.

Skills

excellent communication skills

excellent interpersonal skills

good IT skills

presentation skills

initiative

ability to prioritise and plan effectively

awareness of different media agendas

creativity

Job description

Overview

The Role of Public Relations Public Relations Executives manage the information between organisations or individuals and the general public. They promote their clients to their intended audiences through news items, press releases and product placements. A PR Executive works within a wider team and aims to influence public opinion or behaviour without the use of paid advertising.

By generating positive news coverage, achieving product placement payment in broadcast, print and new media, and placing spokespeople as commentators, a PR Executive works to proactively promote the profile and reputation of their clients.

Responsibilities

Typical Work Activities The work of a public relations (PR) Executive is likely to vary from day-to-day, depending on the organisation and sector. PR agencies often specialise in specific industry sectors, such as consumer, business-to-business (B2B), financial or healthcare.

Tasks typically involve:

• liaising on a daily basis with clients and the media, often via telephone and email;
• relationship building and networking with colleagues, clients and the media;
• monitoring the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients;
• working as part of an account team to develop client proposals and implement the PR activity;
• preparing regular client reports and attending client meetings;
• researching, writing and distributing press releases to targeted media;
• promoting news stories and features to the media, known as 'selling in';
• collating, analysing and evaluating media coverage;
• event management, including press conferences and promotional events;
• attending and promoting client events to the media;
• assisting with the production of client publications, such as in-house magazines;

Key Skills

• excellent communication skills both orally and in writing
• excellent interpersonal skills
• good IT skills
• presentation skills
• initiative
• ability to prioritise and plan effectively
• awareness of different media agendas
• creativity

Note: The preceding job description documents the general nature and level of work but is not intended to be a comprehensive list of all activities, duties and responsibilities required of job incumbents. Consequently, job incumbents may be asked to perform other duties as required.

Qualifications

• Be proactive, reliable, responsible and accurate with an attention to detail
• Possess the ability to keep information confidential
• Skilled in engaging with Key Opinion Leaders (KOLs).
• Must be well-versed in English in reading, speaking and writing.
• Self-motivated with a positive and professional approach to management

Additional information

• Generous leave entitlements, including birthday leave, rest day and family care leave.
• Office closure for World Mental Health Day 10th October.
• Additional Company closure for all 4 major festive Celebrations
• Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
• Life and personal accident insurance and group hospitalization and surgery.
• A hybrid working schedule and with Friday disconnects.
• Rest Relax & Recharge - office closure last week of December every year.
• Phone Allowance